Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Educational and Helpful, Trustworthy and Down-to-Earth, Eco-conscious and Sincere

Brand Values

• •Sustainability
• •Natural & British
• •Versatility & Innovation
• •Effectiveness & Quality
• •Community & Connection
• •Ethical Business Practices

Best Practices

• •Stay Rooted in Values: Always circle back to the core values of sustainability, natural solutions, and British wool. Let these principles guide the messaging.
• •Use "We" and "You" - Foster Community: Speak directly to the audience in a friendly, inclusive way. Emphasize "we" (Hortiwool) are passionate gardeners sharing with "you" (the customer/community).
• •Educate with Enthusiasm: Share knowledge and tips with genuine passion. Explain the "why" behind wool's benefits in a way that is both informative and exciting.
• •Keep it Simple and Authentic: Avoid overly technical jargon. Use clear, honest, and down-to-earth language that reflects the natural simplicity of the product.
• •Show, Don't Just Tell (with a Touch of Wonder): Use descriptive language that evokes the natural, tactile qualities of wool and the positive results in the garden. Highlight the "amazing," "incredible," and "awesome" properties of wool, reflecting the brand's own enthusiasm.

Social Perception

Eco-Friendly Champion, High-Quality & Effective, Versatile Problem Solver, Trustworthy & Innovative, Helpful for Wildlife

Copy Examples

• •Headline: Give Your Garden the Goodness of Wool! Body: Tired of plastics and chemicals? So are we! Hortiwool is 100% natural British wool, packed with everything your plants love. From happy hanging baskets to slug-free veggies, discover a gentler, greener way to grow. Let's nurture nature, together! #HortiwoolHappy
• •Headline: Unlock Nature's Secret Weapon for Your Garden! Body: We're a bit obsessed with wool (can you tell?). After years of seeing its amazing powers, we created Hortiwool – your garden's new best friend. It hydrates, insulates, feeds your soil, AND keeps pesky slugs away. Pure, simple, wonderfully woolly! What will you grow with yours?
• •Headline: Planet-Friendly Gardening? Yes, Please! Body: Join the Hortiwool family and choose a kinder way to garden. Our versatile wool pads are 100% biodegradable, meaning they work wonders for your plants now and enrich your soil later. Good for your garden, great for our Earth. #SustainableGardening #BritishWool
• •Headline: More Blooms, Less Watering, Happier Plants! (Thanks, Wool!) Body: Did you know wool is a natural superhero at holding moisture? Our Hortiwool pads keep your plants perfectly hydrated, meaning less work for you and more vibrant, thriving gardens. It’s just one of wool’s many amazing natural talents! Learn more on our blog.
• •Headline: From Our Family Farm to Your Flourishing Garden. Body: As a family business, we believe in the power of nature. That's why Hortiwool is simply 100% pure British wool – no nasties, just natural goodness. It's the sustainable choice for gardeners who care. Got questions? We love to talk wool!