Brand Tone

Aspirational & Inspiring, Premium & Quality-Focused, Helpful & Expert, Customer-Centric & Caring, Enthusiastic & Passionate.

Brand Values

• •Quality & Craftsmanship
• •Beauty & Inspiration
• •Functionality & Comfort
• •Customer Satisfaction & Care
• •Accessibility
• •Supporting UK Brands & Artisans
• •Transformation

Best Practices

• •Always Emphasize Quality and Premium Nature: Use descriptive adjectives that convey high standards, durability, and superior craftsmanship in all product descriptions and marketing materials (e.g., "premium," "expertly curated," "high-quality," "durable," "stylish").
• •Use language that evokes beauty, joy, and the creation of ideal living spaces (e.g., "create your dream," "inspire and enhance," "personalized sanctuaries").
• •Highlight customer care and the positive experiences of others (e.g., "your partner in," "we help you create," "excellent service").
• •Showcase Expertise with Confidence but Approachability: Talk about landscaping services and product curation with authority, but in a way that is accessible and inviting, not alienating.
• •Maintain a consistent brand tone across all platforms to build trust and recognition.

Social Perception

Positive (high-quality products, professional services) with a need to address cautionary notes (trust score) through transparency and customer testimonials.

Copy Examples

• •Hortibliss. Let us help you craft the outdoor escape you've always dreamed of.
• •Headline: More Than Just a Garden, It's a Hortibliss Home. Sourced with care, delivered with passion.
• •Headline: Expertly Chosen, Beautifully British. Let's Create Your Dream Garden.
• •From initial design to the final flourish, expect premium quality and a space that truly reflects you.
• •Premium Plants & Decor, Delivered. Enjoy free UK mainland delivery on most orders.