Brand Tone

Knowledgeable, Passionate, and Approachable

Brand Values

• •Heritage & Tradition
• •Quality & Expertise
• •Customer-Centricity & Hospitality
• •Authenticity & Trust
• •Innovation & Adaptability
• •Community Focus

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (Knowledgeable, Passionate, Approachable, Sophisticated yet Friendly, Wry Humor) with examples of do's and don'ts for all team members who create content.
• •Educate and Empower Your Team: Ensure everyone interacting with customers or posting on behalf of the brand understands and can embody the tone. Encourage them to share their genuine passion and knowledge.
• •Storytelling with a Personal Touch: Share the stories behind the wines, the winemakers, and the history of Horseneck itself. Let the owner's and staff's personalities shine through authentically.
• •Balance Expertise with Accessibility: While showcasing deep knowledge, avoid overly technical jargon without explanation. Make complex topics understandable and exciting for both connoisseurs and those new to wine.
• •Engage Genuinely: Respond to comments and questions on social media and in person with warmth, helpfulness, and that characteristic passion. Foster a sense of community and shared discovery.

Social Perception

Prestigious and trustworthy institution

Copy Examples

• •Fresh off the boat and onto our shelves! 🚢✨ Say hello to the 2022 Domaine de la Vallée Blanche Sancerre. Crisp, elegant, with those classic Loire Valley citrus and flint notes we can’t get enough of. Perfect for this week’s sunny forecast and your favorite seafood dish. Swing by and let us tell you why this one has our team buzzing! #Sancerre #FrenchWine #NewArrival #GreenwichCT #HorseneckWineFinds
• •Unlock the secrets of Burgundy with us! 🍇 Next Thursday, our very own Greg Rubin will be uncorking some hidden gems from the Côte d'Or. Expect an evening of delightful discovery, a journey through terroir, and perhaps a new favorite bottle (or two!). Limited spots available for this intimate tasting experience. [Link to RSVP] Because great wine is best shared and explored together.
• •A true icon from Napa Valley, the 2018 Chateau Montelena Estate Cabernet Sauvignon is a masterclass in structure and finesse. Layers of dark fruit, cedar, and a hint of graphite unfold with each sip, promising years of evolution. While it's a showstopper now, patience will be richly rewarded. Wondering about the perfect occasion or pairing? We’ve got a few delicious ideas. #NapaCabernet #CellarWorthy #FineWineInvestment #HorseneckHeritage
• •Sarah’s Pick of the Week! 'If you love a bright, aromatic white that dances on the palate, you *must* try the Forstreiter Grüner Veltliner! It’s like a sip of Austrian springtime – peachy, peppery, and incredibly refreshing. Fantastic with spicy Asian dishes or just on its own. Come ask me about it!' – Sarah, Wine Specialist. #StaffPick #GrunerVeltliner #ValueAndDelight #AskOurExperts
• •Burning wine questions? 🤔 From 'What’s the deal with natural wine?' to 'Help, I’m hosting a dinner party and need a crowd-pleaser!' – our experts are here for you. Drop your questions in the box below for our upcoming 'Ask a Somm' session this Friday! #WineWednesday #AskASommelier #WineEducation #HorseneckCommunity #GetYourSipOn