Brand Tone

Friendly and Approachable, Knowledgeable and Trustworthy, Value-Driven and Practical, Community-Oriented, Supportive

Brand Values

• •Quality
• •Affordability & Value
• •Customer Service
• •Community Focus
• •Sustainability
• •Safety and Style

Best Practices

• •Prioritize a Friendly, Helpful Voice: All communications, from social media captions to in-store interactions, should be approachable and supportive, reflecting the 'tailored service' a customer can expect.
• •Emphasize Value and Quality: Consistently highlight the balance between affordable pricing and the high quality of both new and consigned goods. Use terms like 'great deals,' 'quality finds,' and 'smart equestrian shopping.'
• •Showcase Community Stories (with permission): Feature customers, consignors, or local equestrian achievements on social media to reinforce the community-centric value. This builds on the positive perception already seen in online comments.
• •Be Transparent and Informative: Clearly explain the consignment process, highlight the benefits of buying used, and provide detailed information about products, reinforcing trustworthiness.
• •Maintain Visual Consistency: Use clear, appealing photos of products and the store environment that reflect the brand's blend of 'vintage charm and modern convenience' where applicable, and its focus on 'style and safety.'

Social Perception

Highly Positive, Go-To for Consignment, Resourceful and Economical, Welcoming and Reputable

Copy Examples

• •Headline: Gear Up for Show Season Without Breaking the Bank! Body: Find top-quality consignment and new show apparel and tack at Horseman's Exchange. Style, safety, and smart savings – all in one place! #EquestrianLife #ShowSeason #SmartShopping
• •Headline: Your Horse Deserves the Best. So Does Your Wallet. Body: Discover incredible deals on new and gently used saddles, bridles, and horse care essentials. Our knowledgeable team is here to help you find the perfect fit for you and your equine partner. Visit us today! #HappyHorse #TackShop #EquestrianValue
• •Headline: Outgrown? Upgrading? Consign with Us! Body: Give your pre-loved tack and apparel a new life! Horseman's Exchange makes consigning easy and rewarding. Turn your unused gear into cash or store credit. Learn more on our website! #ConsignmentSuccess #EquestrianCommunity #SustainableRiding
• •Headline: Safety First, Style Always. Body: From helmets to safety vests, we stock the gear that keeps you protected and looking great. Explore our range of new and consignment safety equipment. Ride confidently with Horseman's Exchange. #RiderSafety #EquestrianStyle #PeaceOfMind
• •Headline: More Than a Tack Store – It's a Community Hub. Body: At Horseman's Exchange, we're passionate about supporting our local riders. Find friendly advice, quality gear, and a welcoming atmosphere every time you visit. What treasures will you find today? #LocalTackStore #EquestrianFamily #RideOn