Brand Tone

Authoritative & Knowledgeable, Supportive & Caring, Community-Focused, Positive & Encouraging, Accessible & Friendly

Brand Values

• •Horse Welfare & Health
• •Efficacy & Results
• •Education & Empowerment
• •Trust & Authenticity
• •Community & Support
• •Accessibility

Best Practices

• •Prioritize Education and Empowerment: Frame all content, from product descriptions to social media posts, around helping the owner understand their horse better and make informed decisions. Share knowledge generously.
• •Showcase Real Stories and Testimonials: Let the positive experiences of other customers convey the brand's effectiveness and caring nature. User-generated content can be particularly powerful.
• •Maintain an Authoritative yet Approachable Voice: Balance expert advice and scientific backing with clear, easy-to-understand language. Avoid overly technical jargon where possible, or explain it simply.
• •Foster a Supportive Community: Actively engage with your audience on social media, respond to questions, and encourage interaction. Highlight community successes and create spaces for shared learning.
• •Be Consistently Positive and Solution-Oriented: Focus on the benefits and positive outcomes of using Horse Help products and programs. Address challenges with a "we can help you overcome this" attitude.

Social Perception

Highly Positive, Trusted Resource, Community Builder, Transformative

Copy Examples

• •Headline: Unlock Your Horse's Potential: Healthier, Happier, Better Behaved. Body: Tired of unexplained health issues or training plateaus? At Horse Help, we combine scientifically formulated supplements with expert training programs to bring out the best in your equine partner. Discover the difference veterinarian-approved nutrition and world-class guidance can make. Join our community of thriving horses and confident riders today!
• •Headline: From Frustration to Harmony: The Horse Help Training Challenge. Body: Feeling stuck with your horse's training? Our 30-Day Horse Help Challenge, led by The Horse Guru Michael Gascon, provides step-by-step guidance to build confidence, solve problems, and deepen your bond. Real results, real support, real transformation. Are you ready for a change?
• •Headline: Happy Tummy, Happy Horse: Support Optimal Digestion with Horse Help. Body: Digestive upset can impact everything from performance to mood. Our specialized digestive supplements are veterinarian-approved and formulated with high-quality ingredients to promote a healthy gut, improve nutrient absorption, and keep your horse comfortable and thriving. Because a healthy inside shows on the outside.
• •Headline: More Than Just Supplements, It's a Partnership. Body: At Horse Help, we believe in empowering horse owners. That’s why we offer not only top-tier equine supplements for peak health but also unparalleled training resources and a supportive community. Let us be your partner in achieving your horsemanship goals.
• •Headline: Hear From Horse Owners Like You! Body: "The change in my horse since starting Horse Help supplements and the training challenge is incredible!" - [Customer Name]. Thousands of horse lovers trust Horse Help for visible results and unwavering support. Explore our success stories and see why we're the go-to for equine wellness and training.