Brand Tone

Clinical and supportive, balancing scientific credibility with empathy and empowerment.

Brand Values

• •Accessibility and Convenience
• •Scientific Credibility
• •Empowerment through Information
• •Discretion and Privacy

Best Practices

• •Balance clinical and scientific explanations with empathetic and supportive language.
• •Frame all communication around empowering the customer with knowledge and control over their health.
• •Consistently highlight and leverage the partnership with ZRT Laboratory to build trust and credibility.
• •Use clear, direct, and simple language to explain complex processes and results, avoiding unnecessary jargon.
• •Maintain a consistent visual identity across all platforms to reinforce a unified and professional brand image.

Social Perception

Neutral to positive, gaining credibility through association with ZRT Laboratory, perceived as a niche player in a growing market, though with potential usability issues regarding non-standard UK test units.

Copy Examples

• •Headline: Tired of feeling not quite yourself? The answer could be in your hormones. Body: Constant fatigue, mood swings, and unexplained weight changes aren't just things you have to live with. Our comprehensive at-home hormone tests, processed by the experts at ZRT Labs, can help you uncover the root cause. Get the data you need to start feeling like you again. CTA: Learn more about our easy-to-use tests. Link in bio. #HormoneHealth #FeelYourBest #TiredAllTheTime #HormoneImbalance #WellnessUK
• •Headline: Your Health, In Your Hands. Body: Convenient, confidential, and clinically accurate hormone testing from home. Get the insights you need in 3-5 days. CTA: Shop Our Tests
• •TikTok Video Concept: A person looking stressed and tired, with text overlays of symptoms: 'Brain Fog,' 'Can't Sleep,' 'Irritable.' The scene transitions to them opening a Hormone Lab UK kit, doing a simple saliva sample, and then looking at their results on a laptop with a sense of clarity and relief. Voiceover/Text: 'Struggling with stress that won't go away? Your cortisol levels might be the culprit. Our at-home stress test helps you measure your levels throughout the day to understand your body's stress response. It's time for answers.' Hashtags: #StressTest #Cortisol #HormoneLabUK #SelfCare #HealthTok
• •Email Newsletter Subject: Stop Guessing, Start Testing. Body: Hi [Name], you shouldn't have to guess what's going on inside your body. If you've been dealing with persistent symptoms, our at-home hormone tests provide clear, science-backed results to help you and your doctor make informed decisions. From fertility to menopause, find the test that's right for you. CTA: Explore our range of tests and take the first step.
• •Google Search Ad: Headline: At-Home Hormone Tests UK | Hormone Lab UK Description: Feeling off? Get accurate insights with our easy at-home saliva & blood spot tests. ZRT Lab certified. Results in 3-5 days. Sitelinks: Fertility Tests | Menopause Profiles | Stress & Thyroid