Brand Tone

Chic & Effortless, Feminine & Empowering, Friendly & Approachable, Aspirational & Unique, Confident & Passionate

Brand Values

• •Empowering Women: "At Horizons Lointains, we believe in the strength of women. As a woman-led brand, made by women for women, we embrace girl power."
• •Family & Friendship: "Family is at the heart of our values... Our team is one big family... Friendship is at the heart of everything we do."
• •Authenticity & Quality: Inspired by the "authenticity" of Cap Ferret, and a focus on "quality craftsmanship and unique designs."
• •Effortless Chic & French Style: Drawing deep inspiration from the "laid-back, effortless elegance" of Cap Ferret and promoting "style à la française."
• •Joy & Positivity: "Our good vibes and fun-loving spirit shine through in everything we create."
• •Customer Satisfaction: Focus on a seamless shopping experience, addressing out-of-stock challenges, and positive customer testimonials point to this.

Best Practices

• •Embrace "Style à la Française": Consistently use language that evokes elegance, chicness, and a certain je ne sais quoi. Think sophisticated yet approachable.
• •Highlight Feminine Strength & Empowerment: Weave in messages of confidence and celebrate the "girl power" aspect, as the brand is "made by women for women."
• •Channel Cap Ferret's Essence: Infuse copy with the feeling of "laid-back, effortless elegance," "authenticity," and the "hidden gem" quality of its origin. This can be through descriptive language about lifestyle, comfort, and unique beauty.
• •Maintain a Warm & Personal Touch: Reflect the "family business" and "friendship" values in customer interactions and storytelling. Use welcoming and inclusive language.
• •Be Visually Cohesive: Ensure that the visuals (photography, graphics) on the website and social media align with the chic, effortless, and sunny disposition described in the copy. The aesthetic should transport the viewer to this idyllic French coastal mindset.

Social Perception

Positive Customer Experiences, Renowned French Brand, Reliable & Professional, Associated with Summer & Travel

Copy Examples

• •Homepage Banner: "Élégance Française, Effortless You. Discover Horizons Lointains: Parisian chic meets coastal comfort. #StyleÀLaFrançaise"
• •Product Description (for a dress): "Float through your day with the Amélie. This light, airy dress, inspired by the sun-drenched coast of Cap Ferret, embodies the art of French living. Effortlessly chic, undeniably you. Made by women, for women who embrace their inner sunshine."
• •Instagram Caption: "That golden hour glow, captured in our latest collection. ✨ Horizons Lointains brings you timeless French style, designed to make you feel as radiant as a Cap Ferret sunset. #FrenchFashion #EffortlessStyle #WomenLed"
• •Email Subject Line: "Your French Escape Awaits... Inside Horizons Lointains"
• •About Us Snippet for Social: "From the markets of Cap Ferret to your wardrobe. Horizons Lointains is more than just fashion; it's a celebration of French art de vivre, family spirit, and empowering women, one chic piece at a time. Join our story. #HorizonsLointainsUS #FrenchStyle"