Brand Tone

Professional & Authoritative, Gamer-Focused & Enthusiastic, Informative & Direct, Innovative, Quality-Conscious

Brand Values

• •Quality & Durability
• •Innovation
• •Enhancing Gaming Experience
• •Official Licensing & Collaboration
• •Ergonomics & Comfort
• •Community Engagement
• •Accessibility

Best Practices

• •Prioritize "Enhancing Gaming Experience": Ensure all copy, directly or indirectly, reflects how the product improves or elevates the act of playing games. This is their stated mission.
• •Highlight Official Licenses: Always mention official licensing (Nintendo, Sony, Microsoft) as it reinforces trust, quality, and seamless compatibility.
• •Speak the Gamer's Language (Authentically): Use terminology and address pain points that resonate with gamers (e.g., "input lag," "ergonomic grip," "tournament-ready," "full-size sticks"). Avoid overly technical jargon unless explaining a specific, beneficial feature.
• •Focus on Quality and Innovation: Emphasize the design, materials, and unique features that set HORI products apart. Use words like "precision," "durable," "innovative," "premium components."
• •Maintain a Professional Yet Enthusiastic Voice: Combine a clear, informative style with genuine enthusiasm for gaming. Product descriptions should be factual and highlight benefits, while social media can lean more into community engagement and shared passion for games.

Social Perception

Reputable & Established, Go-To for Specific Needs, Good Quality for the Price (Often), Innovative Designs, Officially Licensed = Trustworthy, Mixed Durability/Quality Control on Some Products, Customer Service Responsiveness

Copy Examples

• •Dominate the competition. The HORI [Controller Name] delivers tournament-grade precision, officially licensed and engineered for an enhanced gaming experience. Feel the difference quality makes.
• •Immerse yourself. HORI's [Racing Wheel Name] brings the track to your living room with realistic force feedback and officially licensed designs. Your fastest lap starts now.
• •Game longer, play harder. The HORI Split Pad [Pro/Compact] offers full-size controller comfort in handheld mode. Officially licensed by Nintendo for seamless compatibility and ergonomic design.
• •Arcade perfect. Unleash your combos with the HORI [Arcade Stick Name], built with premium components for authentic arcade feel. Officially licensed for your favorite fighting games.
• •For over 30 years, HORI has been dedicated to enhancing your gaming experience. Discover our range of officially licensed, high-quality peripherals designed for serious gamers.