Brand Tone

Friendly & Welcoming, Community-Oriented, Trustworthy & Experienced, Joyful & Nurturing, Conscious & Sustainable

Brand Values

• •Quality
• •Sustainability
• •Community
• •Affordability & Value
• •Customer Service & Expertise
• •Joy & Imagination

Best Practices

• •Embrace the "Bend" Vibe: Consistently reference the local Bend, Oregon community. Use language that resonates with local parents (e.g., mentioning local landmarks, activities, or the general outdoor/family-friendly lifestyle).
• •Balance "New" and "Pre-Loved": Clearly communicate the dual offering of new, premium products and high-quality consignment items. Use positive language for both, like "curated pre-loved" or "sustainably-minded new gear."
• •Lead with Warmth & Welcome: Start communications with a friendly, approachable tone. Use words like "welcome," "join us," "your family," "we're here to help."
• •Highlight the "Why": Connect products back to the core values. For example, don't just sell a stroller; sell "the freedom to explore Bend with your little one, sustainably and safely."
• •Be Genuinely Helpful: Offer tips, advice, and demonstrate expertise without being condescending. Focus on how Hopscotch Kids simplifies parenting and supports families. Ensure all staff communications echo this helpfulness.

Social Perception

Trusted Local Resource, High-Quality Selection, Community-Focused & Friendly, Sustainable Choice, More than just a store

Copy Examples

• •Headline: "Discover Pre-Loved Treasures & Bright New Beginnings at Hopscotch Kids!" Body: "From their first steps to their next big adventure, find everything your little one needs at Hopscotch Kids. Explore our curated collection of high-quality consignment clothing and toys, alongside the latest sustainable gear from brands you trust. Join our Bend family and shop with heart! #HopscotchKidsBend #SustainableParenting #CommunityLove"
• •Headline: "Gear Up for Adventure, Gently Used & Expertly Chosen." Body: "Bend adventures call for the best gear! At Hopscotch Kids, we offer a fantastic selection of pre-owned strollers, carriers, and outdoor wear, plus expert advice to get you confidently exploring. Save money, shop sustainably, and support your local community. Visit us on Galveston! #BendKids #ShopLocalBend #ConsciousChoices"
• •Headline: "More Than a Store, We're Your Village." Body: "Hopscotch Kids is proud to be a Bend community hub! We're celebrating [Number] years of outfitting your little ones and supporting local families. Thank you for letting us be part of your parenting journey. Come say hi and see what’s new! #HopscotchCommunity #BendOregon #ParentingJourney"
• •Headline: "Tiny Clothes, Big Impact. Choose Sustainable Style." Body: "Every outfit tells a story. At Hopscotch Kids, we give beautiful, gently-loved children's clothing a new chapter. Reduce waste, embrace quality, and find unique styles that let your child's personality shine. Consign with us or discover your next favorite find! #SustainableKidsFashion #BendOR #PrelovedPerfection"
• •Headline: "Making Milestones Magical (and Affordable!)." Body: "From that first tiny onesie to equipping them for school, Hopscotch Kids is here with affordable, high-quality choices that celebrate every step. Explore our expanded baby essentials and maternity section for everything you need on your magical parenting journey! #HopscotchKidsOR #BabyGearBend #ShopSmart"