Brand Tone

Supportive and Reassuring, Friendly and Approachable, Practical and Solution-Oriented, Trustworthy and Quality-Focused

Brand Values

• •Quality and Safety
• •Making Parenting Easier and Joyful
• •Innovation
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Empathize with Parents: Always write from a place of understanding the challenges and joys of parenthood. Use language that shows you get it.
• •Focus on Solutions and Benefits: Clearly articulate how Hopop products solve specific problems or make parents' lives easier and their babies' lives better.
• •Maintain a Positive and Reassuring Voice: Even when addressing challenges, keep the tone optimistic and supportive. Reassure parents that they are not alone and that solutions are available.
• •Use Clear, Simple, and Relatable Language: Avoid overly technical jargon. Make the copy easy to understand for busy parents who may be tired or overwhelmed.
• •Ensure Visuals and Text are Aligned: The images and videos used should complement the supportive and practical tone of the copy, showcasing real-life, happy parenting moments.

Social Perception

Positive Customer Experiences, Trusted Brand for Baby Needs, Good Value, Helpful Resource for Parents

Copy Examples

• •Headline: Sleepless Nights Over Teething Troubles? Hopop Soothes the Way. Body: We know how tough teething can be – for your little one and for you. Our thoughtfully designed teethers are safe, effective, and ready to bring comfort when it's needed most. Because a soothed baby means a more restful night for everyone. #HopopBaby #TeethingRelief #ParentingMadeEasy
• •Headline: Your Travel Companion for Happy Little Adventures. Body: Exploring the world with your baby should be exciting, not stressful! Hopop’s lightweight and easy-to-install car seats ensure your precious cargo is safe and comfortable, so you can focus on making memories. Adventure awaits! #HopopTravels #BabySafety #JoyfulJourneys
• •Headline: Mess-Free Mealtimes? Yes, It’s Possible! Body: Introducing solids can be a messy milestone! Our easy-to-clean bibs and thoughtfully designed feeding sets help keep the spills (and stress) to a minimum. Enjoy the journey of discovery with your little eater, one happy bite at a time. #HopopFeeding #HappyBabyHappyMom #PracticalParenting
• •Headline: Bathtime Bliss, Guaranteed. Body: Make bathtime your baby’s favorite time of day. Hopop’s gentle bath essentials and ergonomic tubs are designed for safety, comfort, and fun. Creating precious bonding moments, one splash at a time. #HopopBathTime #BabyCare #SafeAndSound
• •Headline: Breathe Easy, New Parents. Hopop Has Your Back. Body: From those first incredible moments to the everyday adventures of parenthood, Hopop is here to support you with safe, reliable, and innovative baby products. We’re committed to making your journey smoother, so you can cherish every second. Welcome to joyful parenting. #HopopSupport #NewParentJourney #QualityForBabies