Brand Tone

Warm and Friendly, Inspirational and Aspirational, Curated and Thoughtful, Community-Oriented, Ethical and Conscious

Brand Values

• •Quality and Craftsmanship
• •Support for Small & Local
• •Ethical Practices & Sustainability
• •Beauty and Inspiration
• •Customer Connection & Community
• •Thoughtful Curation

Best Practices

• •Embrace 'Lovingly Curated': Ensure all copy reflects the care, thoughtfulness, and intention behind product selection and brand messaging. Use words that convey warmth, beauty, and a personal touch.
• •Tell the Story: Highlight the artisans, the ethical sourcing, and the inspiration behind products. Customers connect with narratives, especially those that align with values like supporting local and sustainability.
• •Speak with Warmth and Friendliness: Use approachable, positive language. Address the customer directly and make them feel part of the Hope & Me community. Avoid overly formal or corporate jargon.
• •Inspire and Delight: Focus on the joy, beauty, and comfort your products bring. Use evocative language that helps customers envision the items in their lives and homes.
• •Be Authentic and Transparent: When discussing ethical practices or sustainability, be genuine and provide clear information where possible. This builds trust and reinforces the brand's values.

Social Perception

A Go-To for Unique Gifts and Homewares, Supportive of Local Talent, A Pleasant and Inspiring Shopping Destination, Ethically Minded, A 'Treasure Trove'

Copy Examples

• •Hello, beautiful! ✨ Our latest collection of handcrafted ceramics has just landed, bringing a touch of Tasmanian artistry straight to your home. Each piece tells a story of passion and dedication from our local makers. Discover unique treasures that make everyday moments feel a little more special. #HopeAndMeHome #LovinglyCurated #SupportLocalArtisans #TasmanianMade #HomeDecor
• •Wrap your little one (or yourself!) in the gentle embrace of pure comfort. Our ethically sourced baby alpaca throws are incredibly soft, hypoallergenic, and designed to be treasured for years to come. Lovingly crafted by artisans who share our passion for quality and sustainable practices. A warm hug, woven with hope.
• •Find Your Sparkle ✨ Inspiring Gifts & Homewares Inside | Hope & Me
• •Meet the Maker Monday! 🌿 This week, we're shining a light on [Artisan's Name/Brand], the incredible hands behind our popular [Product Type]. We believe in the magic of small businesses and the stories they tell. Thank you for helping us support these talented Australian creators! Pop into our Launceston store or visit us online to see their beautiful work. #HopeAndMeLovesLocal #AustralianMade #CommunitySupport #ShopSmallAU
• •Hope & Me: Beautiful things for you, your little one & your home. Lovingly curated, ethically sourced, and supporting Australian creators.