Brand Tone

Nostalgic, Whimsical, and Sincere

Brand Values

• •Appreciation for Beauty and History
• •Celebration of the Present Moment
• •Authenticity and Craftsmanship
• •Community and Connection
• •Hope and Joy

Best Practices

• •Use Evocative and Sensory Language: Incorporate words that evoke feelings of nostalgia, comfort, and beauty. Phrases like 'revel in all things beautiful,' 'burying our faces into tea roses,' and 'stroking velvets and silks' set a rich, sensory tone.
• •Tell a Story: Frame products not just as items for sale, but as artifacts with a history or a purpose to enhance the customer's life story. Connect the products to a lifestyle of 'unpretentious charm with an opulent aesthetic.'
• •Maintain a Personal and Sincere Voice: Write as if you are speaking to a friend. Use 'we' to refer to the brand, share personal anecdotes or inspirations (like a trip to a Paris flea market), and express genuine gratitude.
• •Emphasize Timelessness Over Trends: Position the brand as an antidote to fast fashion and fleeting décor trends. Use words like 'enduring,' 'timeless,' 'classic,' and 'investment' to highlight the lasting value of the products.
• •Foster a Sense of Community: Directly address your audience as a collective of like-minded individuals, using terms like 'kindred circle,' 'hopeful souls,' or 'friends.' Encourage interaction by asking questions and sharing customer stories to reinforce this community feeling.

Social Perception

Highly positive, especially among former Victorian Trading Co. customers, due to a loyal and appreciative base, excellent customer experience (quick fulfillment, thoughtful touches like free gifts), strong founder-customer relationships (direct engagement, personal connection), and a recognized niche appeal for antique-inspired, vintage, and romantic aesthetics.

Copy Examples

• •Let there be light, and let it tell a story. Our Antoinette Table Lamp is more than just an accent; it's a whisper from a bygone era. Crafted with an artisan's touch, its gentle glow promises to turn any corner of your home into a sanctuary of warmth and nostalgia. Because your life deserves to be beautifully illuminated.
• •We believe that every day holds an opportunity for a little bit of magic. Today, we're finding ours in the delicate details of this porcelain teacup. A perfect companion for a quiet moment and a reminder to never delay joy. What simple beauty are you celebrating today? #HopelessRomantic #CharmedLife #VintageInspired
• •Hopeless Romantic was born from a simple, shared dream between two sisters: to create a space for souls who gravitate toward goodness and beauty. We are curators of charm, collectors of stories, and believers in the magic of home. Welcome to our compassionate circle; we're so glad you're here.
• •An invitation to live more beautifully... For those who revel in all things beautiful... We've just added a new collection of enduring goods, each with a story to tell and a charm to share. Discover pieces that feel like they were always meant to be yours.
• •Pin this to your dream home board. A curated collection of antique replica furniture, lighting, and décor for the romantic at heart. Find pieces that feel like yesterday's classics, ready to be enjoyed today and cherished tomorrow. #VintageHome #RomanticDecor #TimelessDesign