Brand Tone

Authentic & Relatable, Encouraging & Inspirational, Community-Focused, Faith-Filled, Down-to-Earth & Genuine

Brand Values

• •Faith
• •Family
• •Farming & Homesteading
• •Authenticity & Realness
• •Community & Connection
• •Storytelling
• •Resilience & Hard Work

Best Practices

• •Embrace Authenticity: Share real stories, including the imperfect moments. Avoid overly polished or corporate language. Use "I" and "we" to maintain a personal connection.
• •Weave in Core Values: Naturally integrate themes of faith, family, farming, and community into your messaging, whether it's a product description or a social media update.
• •Speak Your Audience's Language: Use terms, humor, and references that resonate with the farm wife and homesteading community. Keep the tone conversational and welcoming.
• •Prioritize Encouragement: Infuse copy with uplifting messages, scripture, or words of support, reinforcing the inspirational aspect of the brand.
• •Maintain Visual and Verbal Cohesion: Ensure that the tone of the copy aligns with the brand's visual identity (e.g., rustic, warm, family-oriented imagery). This consistency builds brand recognition and trust.

Social Perception

Positive & Supportive, Authentic Voice, Community Builder, Advocate for Rural Life

Copy Examples

• •Sunrise, coffee, and this new 'Faith & Farming' tee. ☀️☕️ Made for the mamas who pour their hearts into their homes and homesteads. Cozy, comfy, and a little reminder of what truly matters. Link in bio to shop the collection! #ThisFarmWife #FaithFamilyFarm #HomesteadLiving #FarmWifeStyle #ChristianApparel
• •Hey y'all! Just had one of *those* days on the farm where nothing seemed to go right (we've all been there, right?! 😂). What's your go-to way to reset and find a little joy amidst the chaos? Share your wisdom below - let's lift each other up! 👇 #ThisFarmWifeCommunity #RealFarmLife #StrongerTogether #HomesteadJourney #FindingJoy
• •Our 'Homestead Blessings' Digital Planner is more than just schedules and to-do lists. It’s a space to cultivate gratitude, track your homestead dreams, and keep your faith at the center of your busy days. Designed by a farm wife, for farm wives – because I know life out here is beautifully full! ✨ #FarmPlanner #HomesteadOrganization #FaithFilledLiving #ThisFarmWifeShop
• •A Little Slice of Farm Life + Encouragement for Your Week!
• •Come Rake Hay With Me! 🚜 Real Talk & Farm Life Lessons | This Farm Wife Vlog