Brand Tone

Warm, authentic, and relatable with a touch of rustic charm and humor.

Brand Values

• •Authenticity
• •Community
• •Simplicity
• •Tradition
• •Connection to Nature

Best Practices

• •Use warm and welcoming language to create a sense of community.
• •Incorporate storytelling elements to share personal experiences and connect with the audience on an emotional level.
• •Maintain a conversational and relatable tone, avoiding overly formal or technical language.
• •Highlight the authenticity and simplicity of farm life, emphasizing the connection to nature and traditional values.
• •Incorporate humor and lightheartedness to create an engaging and enjoyable experience for the audience.

Social Perception

Perceived as genuine, down-to-earth, and approachable. Evokes a sense of nostalgia, simplicity, and the beauty of rural living. Creates a community of like-minded individuals who appreciate authenticity and a slower pace of life.

Copy Examples

• •"Sharing a little sunshine from the farm today! Fresh eggs and even fresher air. Hope your day is as bright as ours!"
• •"Just finished baking a batch of Grandma's famous apple pie. The smell alone is worth the effort! What are you baking today?"
• •"Life on the farm isn't always easy, but it's always real. Grateful for muddy boots and wide open spaces. #FarmLife #ThisFarmWife"
• •"Spotted: The cutest little helper in the garden! Even the chickens are pitching in today. #FarmKids #HelpingHands"
• •"Confession: I talk to my cows. They're great listeners (and they don't judge my singing). Happy Monday from This Farm Wife!"