Brand Tone

inspirational, empathetic, calm, and supportive

Brand Values

• •Mental Health Advocacy
• •Sustainability
• •Mindfulness and Well-being
• •Quality and Timeless Design
• •Hope and Resilience

Best Practices

• •Maintain an Empathetic and Supportive Tone
• •Integrate the "Sound of Breath" Concept
• •Lead with Values, Follow with Product
• •Use Storytelling to Connect
• •Keep it Clean and Minimalist

Social Perception

The public perception of Hope is that of a mission-driven, authentic, and aesthetically pleasing brand. It is viewed as a positive contributor to the mental health conversation, offering products that are not only stylish but also serve as a source of comfort and a statement of values. The focus on sustainability further enhances its appeal to conscious consumers. The brand successfully cultivates a sense of community around shared values of mental wellness and mindful living.

Copy Examples

• •For the Mind, By the Soul. Our latest collection is here to wrap you in more than just comfort. Each piece is a soft reminder to breathe, be present, and honor your journey. #HopeSOB #WearYourStory
• •Inhale Courage. Exhale Doubt. Your daily armor doesn’t have to be loud to be strong. Find your calm in our new line of sustainable essentials, designed to support you through every breath. #SoundOfBreath #MindfulFashion
• •More Than a Brand, It’s a Reminder. A reminder that it’s okay to not be okay. A reminder that you are resilient. A reminder to be hopeful. Join our community and wear your values. #MentalHealthMatters #Hope
• •Sustainable Style for a Serene Mind. Crafted with the planet and your peace of mind at the forefront. Discover our eco-friendly fabrics that feel as good as they look. Conscious clothing for the conscious soul. #SustainableFashion #HopeSOB
• •The Feeling of Hope, Woven into Every Thread. From the first sketch to the final stitch, our mission is to bring a sense of calm and hope to your wardrobe. Experience the comfort of clothing that cares. #SoundOfBreath #FashionWithPurpose