Brand Tone

authentic, warm, and artisanal

Brand Values

• •Craftsmanship
• •Quality
• •Customization
• •Authenticity

Best Practices

• •Always use language that highlights the handmade nature of the products. Words like 'crafted,' 'woven,' 'stitched,' and 'artisanal' reinforce the brand's core value.
• •Be specific about the types of fibers used and their benefits (e.g., 'soft merino wool,' 'durable organic cotton'). This speaks to the brand's commitment to quality.
• •Address the customer directly and in a friendly tone. Phrases like 'we'd love to hear from you' or 'let's create together' foster a sense of connection.
• •Instead of just listing product features, describe the feeling or experience of using the product. For example, 'a scarf that feels like a warm hug.'
• •Each handmade item is unique. Share the story behind a particular design or the inspiration for a new collection to engage customers on a deeper level.

Social Perception

overwhelmingly positive

Copy Examples

• •Wrap yourself in warmth and artistry. Our new collection of handwoven scarves is here, crafted from the finest fibers to bring you comfort and style that lasts. Discover your new favorite accessory.
• •Your home is a reflection of you. Let's create something beautiful together. From custom rag rugs to unique plant hangers, we'll work with you to design the perfect handmade piece for your space.
• •As the leaves begin to turn, it's time to get cozy. Explore our collection of handmade hats, cowls, and blankets, all lovingly crafted to keep you warm this autumn. Quality you can feel, style you'll love.
• •From our hands to your home. Every thread is woven with intention, every stitch made with care. At Hoover Handmade, we believe in the beauty of the handmade process and the joy of a well-crafted piece.
• •Sunday mornings are for slow starts and soft textures. Our organic cotton washcloths are the perfect gentle exfoliator for a refreshing start to your day. #HandmadeHome #SelfCareSunday #ArtisanalQuality