Brand Tone

Accessible, practical, and family-oriented, adapting to platform nuances: slightly more formal and descriptive on the website and Facebook, and more casual, direct, and benefit-driven on TikTok.

Brand Values

• •Comfort and Practicality
• •Quality
• •Customer Service
• •Family
• •Style and Modernity

Best Practices

• •Lead with the Benefit: Always start with the "why," focusing on solving the customer's problem.
• •Maintain a Consistent Core Message: Across all platforms, the core message of "Comfort, Quality, and Style for the Family" should be evident.
• •Use Accessible Language: Avoid overly technical jargon. Use clear, simple, and direct language that is easy to understand, reflecting the practical nature of the products.
• •Incorporate "Trust Signals": Regularly mention key value propositions like "Quality Products," "Attentive Customer Service," and the "Satisfaction Guarantee" in your copy.
• •Adapt Tone to the Platform: Tailor the tone for each social media channel; fun and fast-paced for TikTok, more polished for Instagram, and helpful/community-focused for Facebook.

Social Perception

Perceived as a reliable, local online shoe store in Algeria that provides fashionable and comfortable shoes suitable for a wide audience, fostering trust and accessibility through local services and engaging social media.

Copy Examples

• •Your Day, Your Comfort. From morning commutes to evening walks, our Urban Style sneakers are designed to keep up with you. Experience comfort that lasts all day, every day. #Hoorashoes #UrbanComfort #AllDayWear
• •The Perfect Fit for the Whole Family. Why shop anywhere else? Discover our new collection of stylish and durable shoes for men, women, and children. Quality and comfort for every member of your family, just a click away.
• •Tired of foot pain? 😩 (Video shows person smiling with relief) Stand all day with Hoorashoes! ☁️👟 Say goodbye to tired feet. Our lightweight collection is here! #shoeshack #comfort #algeria
• •Hello, Summer! Step into the new season with our latest collection of light and airy sandals. Your summer adventures start here.
• •Subject: Don't Miss Out! Quality, Comfort, and Style Inside. Body Preview: A special offer on our best-selling collections for the whole family is waiting for you.