Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Expert & Knowledgeable, Community-Focused, Playful & Joyful, Quality-Driven

Brand Values

• •Quality Craftsmanship
• •Community Support & Growth
• •Joy of Movement & Fitness
• •Passion & Dedication
• •Customer Satisfaction & Support
• •Innovation

Best Practices

• •Embrace Enthusiasm: Let genuine passion for hooping shine through in all communications. Use vibrant, positive language that reflects the joy of movement.
• •Be a Helpful Guide: Offer clear, patient, and knowledgeable advice. Anticipate customer questions and provide comprehensive answers, just as Gail does.
• •Foster Connection: Actively engage with the hooping community. Share user-generated content (with permission), highlight ambassadors, and facilitate connections between hoopers.
• •Showcase Quality & Craftsmanship: Consistently remind customers of the care and quality materials that go into each handmade hoop. Use language that conveys durability and performance.
• •Keep it Playful but Professional: While the tone is friendly and fun, maintain a level of professionalism in customer service, product descriptions, and all brand communications. Ensure information is accurate and easy to understand.

Social Perception

Highly Respected & Trusted, Personal & Caring, Provider of High-Quality, Beautiful Hoops, Supportive of the Hooping Community, Reliable & Professional

Copy Examples

• •Headline: Spin Your Joy. Find Your Flow. Body: Ready to discover the magic of movement? Our handcrafted hula hoops are designed for every body and every skill level. From vibrant beginner hoops to responsive polypros for the pros, HoopSpin is here to help you find your perfect spin. Let's get moving! Call to Action: Explore Our Hoops
• •Headline: Quality That Whirls. Colors That Wow. Body: At HoopSpin, we pour our passion into every hoop we make. Using only the best materials, each hoop is a handmade promise of durability, beauty, and an amazing spin experience. Why settle for ordinary when you can have extraordinary? Call to Action: Shop Our Collections & Shine
• •Headline: Join the HoopSpin Family! More Than Just Hoops. Body: We're more than just a hoop shop; we're a community! Connect with fellow hoopers, find classes, get expert tips from Gail, and share your hooping journey. Welcome to the circle! Call to Action: Discover Our Community
• •Headline: Unwrap Happiness: The Perfect Hoop Awaits. Body: Looking for a way to brighten your day, boost your fitness, or learn a new skill? A HoopSpin hoop is an invitation to play, to dance, to connect. With personalized advice from Gail, finding your dream hoop is easy. Call to Action: Get Your Hoop Today!
• •Headline: From First Wobble to Flawless Flow – We’re With You. Body: New to hooping? Or ready to level up your skills? HoopSpin offers the perfect hoop for every stage of your journey. Our quality hoops and supportive community are here to cheer you on every step (and spin!) of the way. Call to Action: Find Your Perfect Hoop & Start Spinning!