Brand Tone

stylish, confident, and accessible

Brand Values

• •Quality and Craftsmanship
• •French Design and Production
• •Self-Expression
• •Style and Modernity
• •Accessibility

Best Practices

• •Lead with Style and Confidence: Use active, confident language. Frame products not just as items, but as tools for self-expression and style elevation.
• •Emphasize French Roots: Consistently mention "Designed in France" or "Printed in France" to reinforce the values of local craftsmanship and quality. This is a key differentiator.
• •Engage with a Community Focus: Ask questions and create captions that invite conversation on social media. Encourage users to share how they style their Hoopley pieces.
• •Balance "Cool" with "Quality": While the tone is modern and aligned with streetwear trends, always reinforce the underlying message of premium materials and durability.
• •Maintain Visual and Verbal Consistency: Ensure the clean, modern aesthetic of the product photography is matched by concise, stylish, and accessible copy across all platforms, from the website to social media ads and customer service interactions.

Social Perception

The brand projects an image of a trendy and reliable French-based apparel company. Customers who follow the brand perceive it as a go-to source for modern, casual fashion, and the existing customer base appears generally satisfied.

Copy Examples

• •Your style, your story. Express yourself with unique designs, conceived in France and for you. Which piece of clothing represents you best? #HoopleyStyle
• •Quality isn't a luxury. Discover our premium textile sweatshirts and t-shirts, printed in the south of France. Sustainable and accessible style is one click away. #Hoopley #MadeInFrance
• •Elevate Your Everyday. More than clothes, a statement. Explore the new collection.
• •Absolute comfort, assertive style. Our hoodie is designed to last, with a minimalist design that adapts to all your days. Softness and quality, printed with care in our French workshop.
• •New Designs 🇫🇷 | Ready to define your look?