Brand Tone

Playful & Whimsical, Approachable & Friendly, Quality-Conscious & Artisanal, Modern & Stylish

Brand Values

• •Quality
• •Creativity & Innovation
• •Customer Experience & Joy
• •Inclusivity
• •Craftsmanship

Best Practices

• •Embrace Playful Language: Use fun, lighthearted words and don't be afraid of a little whimsy. Think "deliciously mischievous" or "seriously fun."
• •Highlight Quality Without Being Stuffy: Talk about "real ingredients," "handmade daily," and "crafted with care" in an accessible, enthusiastic way, rather than overly technical or formal language.
• •Keep it Conversational: Write as if you're talking to a friend who loves good food. Use contractions, ask questions, and be engaging.
• •Focus on the Experience: Describe the joy, the treat, the burst of flavor. Sell not just a donut, but a delightful moment.
• •Stay Visually Consistent: Ensure the tone of the copy matches the vibrant, modern, and colorful visuals used in branding and social media. The words and pictures should tell the same fun, quality story.

Social Perception

Gourmet Treat, Trendy & Instagrammable, Associated with Phil & Sebastian, Worth the Price (for many, but not all), Fresh & Flavorful

Copy Examples

• •Life's too short for boring donuts. We're Hoopla – where fresh, handmade, and seriously fun flavors collide. Your daily dose of delicious just got a major upgrade!
• •Warning: May cause extreme happiness. Meet our new [Flavor Name] donut! It's a little bit of [Key Ingredient 1], a dash of [Key Ingredient 2], and a whole lotta Hoopla. Get yours before it's all just a sweet dream!
• •No gluten? No dairy? No problem! Our [Vegan/GF Flavor Name] donut is here to prove that everyone deserves a little Hoopla in their life. Taste the magic, minus the worry!
• •Your coffee's best friend is calling. Freshly brewed Phil & Sebastian coffee + a handmade Hoopla donut = morning perfection. Start your day the Hoopla way!
• •Hello weekend, hello Hoopla! You've earned this. Dive into a box of pure joy with our handcrafted donuts – because good times and great donuts are what we're all about.