Brand Tone

Inspirational & Aspirational, Friendly & Approachable, Stylish & Trendy, Helpful & Informative, Quality-Conscious & Value-Driven

Brand Values

• •Comfort & Well-being
• •Style & Aesthetics
• •Quality
• •Affordability & Value
• •Customer Satisfaction
• •Responsibility
• •Inspiration

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document HOOMstyle’s core values, personality traits (e.g., warm, stylish, approachable, conscious), and a defined tone (e.g., inspirational yet down-to-earth). Include examples of "do's and don'ts" for language, specific preferred words/phrases (like "gezellig" for Dutch communications, or "cozy sanctuary" for English), and words to avoid.
• •Prioritize "Inspirational Realism": Combine aspirational home styling with practical, affordable solutions. Copy should inspire customers to create beautiful spaces while emphasizing that HOOMstyle products make this achievable without breaking the bank. Focus on the feeling products evoke (e.g., "sleep like you're on a cloud," "add a touch of hotel luxury").
• •Emphasize Quality and Value Consistently: In product descriptions, social media posts, and ads, highlight the quality of materials (e.g., "premium micro-percale," "100% soft cotton") and the thoughtful design features, while reinforcing the affordability and overall value for money.
• •Maintain a Friendly and Customer-Centric Approach: Use warm, inviting language. Address the customer directly (using "you" and "your"). In customer service interactions and social media engagement, mirror the positive and helpful tone seen in existing customer review responses. Share user-generated content when appropriate to build community.
• •Adapt Tone Slightly for Different Platforms While Keeping Voice Constant: While the core brand voice (stylish, quality-focused, friendly) should remain consistent, the tone can be adjusted. For instance, Instagram might use more evocative, shorter captions focusing on aesthetics, while blog posts can be more detailed and informative. TikToks can be playful and trend-focused, while email newsletters might adopt a more personalized, curated tone. Ensure the Dutch social media channels maintain their "gezellig" and community feel, while English channels focus on clarity, style, and value.

Social Perception

Customers generally perceive HOOMstyle positively, often highlighting the quality and softness of their textile products like duvets and towels. The brand is seen as providing stylish and modern home goods. Fast delivery and good customer service, including personalized responses, contribute to a positive perception. The "hotel quality" description is a recurring theme, suggesting a perception of luxury and comfort at a reasonable price point. The Dutch origin and primary communication in Dutch on social media suggest a strong connection with the local market, though the English website aims for broader reach. Mentions on various e-commerce sites like Bol.com and Amazon indicate a broad online retail presence and accessibility.

Copy Examples

• •Headline: Create Your Haven: Soft Textures, Stylish Designs. Body: Wrap yourself in comfort and style. At HOOMstyle, we believe your home should be a sanctuary. Discover our latest collection of [Product Category, e.g., ethically sourced cotton bedding] and transform your space into the cozy retreat you deserve. Live beautifully, live HOOMstyle. Call to Action: Shop the Collection
• •Headline: Effortless Elegance, Affordable Prices. Body: Why choose between style and savings? HOOMstyle brings you designer-inspired home decor without the designer price tag. From plush [Product, e.g., velvet cushions] to chic [Product, e.g., blackout curtains], find everything you need to refresh your home and reflect your unique taste. Call to Action: Discover Your Style
• •Headline: Trending Now: The [Style/Season] Home Edit. Body: Get inspired by the latest home decor trends! Our new [Style/Season, e.g., Spring Refresh] collection is curated to bring warmth, light, and a touch of modern sophistication to your living spaces. Explore fresh colours, sustainable materials, and designs you’ll love. Call to Action: Explore New Arrivals
• •Headline: Quality You Can Feel, Prices You'll Love. Body: Experience the HOOMstyle difference. We're passionate about bringing you home textiles and accessories crafted with care, from premium [Material, e.g., Oeko-Tex certified fabrics] that are gentle on your skin and the planet. Feel the luxury, enjoy the value. Call to Action: Learn About Our Quality
• •Headline: Your Home, Your Signature. Make it HOOMstyle. Body: It's more than just a house; it's your home, a reflection of you. HOOMstyle offers a wide range of beautiful and functional pieces to help you express your personality in every room. Find inspiration and the perfect items to make your house a home you truly love. Call to Action: Get Inspired