Brand Tone

Enthusiastic, community-driven, slightly edgy (playful), aspiring, direct, and informative.

Brand Values

• •Community
• •Growth of Disc Golf
• •Fun
• •Quality (Evolving)
• •Customer Connection
• •Family

Best Practices

• •Embrace the "Fun Rebellion" (Authentically): Lean into the fun, spirited side of disc golf. Avoid forced edginess; instead, focus on the joy, the thrill of a great throw, and the camaraderie of the sport. Use energetic and active language.
• •Community First, Always: Continuously weave in the importance of the disc golf community. Highlight sponsored events, player achievements, and the shared passion for the sport. Use inclusive language like "we," "us," and "our community."
• •Speak Like a Disc Golfer (But Clearly): Use common disc golf terminology where appropriate (e.g., "hyzer," "anhyzer," "stable," "flight path") but always ensure clarity for those less familiar. The tone should be knowledgeable but not alienating.
• •Be Enthusiastic and Passionate: Let the genuine love for disc golf shine through. Whether talking about a new product or a local tournament, the copy should convey excitement and dedication to the sport's growth and the brand's journey.
• •Address Feedback (Indirectly through Action & Positive Framing): Being aware of perceptions (like the logo issue or past quality concerns) is important. Consistently positive, community-focused, and quality-emphasizing messaging can, over time, help build a stronger independent brand identity. Focus copy on current quality, performance, and positive community impact.

Social Perception

Mixed but generally positive within its niche. Products generate discussion. The logo issue is a significant negative. Smaller, growing brand. Owner's vision appreciated by some. Sponsorships noted.

Copy Examples

• •Headline for a new disc: "Unleash Your Inner Hooligan. The [New Disc Name] – Send it. Shape it. Own the Fairway."
• •Social media post about a tournament: "Chains are rattling and the Hooligan spirit is high at the [Tournament Name]! Massive thanks to every player, spectator, and volunteer making this an epic weekend. Who’s hitting their lines today? #HooliganDiscs #DiscGolfCommunity #GrowTheSport"
• •Website 'About Us' snippet: "More than just discs, Hooligan is a family. Born from a love for the flight and a passion for the community, we're here to make your game more fun, one throw at a time. Join the Hooligan crew!"
• •Product description intro for a versatile disc: "Whether you're a weekend warrior or a local legend, the Hooligan [Disc Name] is your new secret weapon. Crafted for controlled lines and that sweet, satisfying chain clang. Ready to have some serious fun out there?"
• •Email subject line for a sale: "Hooligan Alert! Fresh Plastic & Hot Deals to Fuel Your Game!"