Brand Tone

Passionate, Customer-Focused, Authentic, Confident

Brand Values

• •Quality & Durability
• •Customer Service & Relationships
• •Family & Community
• •Passion for Fishing
• •Innovation & Customization
• •American Made

Best Practices

• •Emphasize Quality and Craftsmanship: Continuously highlight that the baits are handmade, durable, and made with care in the USA.
• •Share stories to reinforce the brand's authentic and down-to-earth appeal.
• •Actively connect with the fishing community through social media and events.
• •Avoid overly corporate or generic language to maintain the brand's authentic tone.
• •Use testimonials and user-generated content to build trust and community.

Social Perception

Positive & Trusted among users, Supportive of Fishing Community, Emerging Brand with Potential

Copy Examples

• •Feel the difference quality makes.
• •Experience baits made with care, designed for success, and backed by a passion you can feel in every cast.
• •Proudly made in Maine, USA!
• •Revolutionizing the world of fishing, one cast at a time.
• •Built to last and designed to stand out on any fishing adventure.