Tono de Marca

Friendly, Relatable, and Sassy

Valores de Marca

• •Style & Aesthetics
• •Practicality & Problem-Solving
• •Community
• •Confidence & Savviness

Mejores Prácticas

• •Embrace the Sass: Use playful, confident, and slightly sassy language. Phrases like "Ew," "You know what they say," and "Our bags deserve better" establish a relatable and authoritative voice.
• •Lead with the Problem: Hook the audience by highlighting the relatable and slightly gross problem of placing a valuable handbag on a dirty floor before presenting the elegant solution.
• •Encourage and Showcase Community: Actively feature user-generated content. Use captions that celebrate customers and create an "if you know, you know" insider feeling. This reinforces the brand as a shared discovery.
• •Keep it Visual and Trendy: Ensure all visuals—from product shots to social posts—are clean, bright, and aesthetically pleasing, reflecting the product's core value of being stylish and "worthy of being seen."
• •Use Puns and Wordplay: Consistently integrate the brand name into fun taglines like "You're gonna be hooked, honey" and "Not on the floor, HONEY" to create memorable and sticky copy.

Percepción Social

A trendy, clever, and must-have accessory brand, perceived as both a practical tool and a fashion statement. It's often described as a "game-changer" and something customers "never knew they needed," resonating strongly with a younger, style-conscious female demographic as a fun, shareable product.

Ejemplos de Copy

• •Your bag deserves its own seat at the table. Keep it clean, keep it cute, keep it off the floor. #NotOnTheFloorHoney
• •Stop the purse-pocalypse. Secure the bag, literally. ✨ #PurseHook #GameChanger
• •Cute, Clean & Off The Floor. The stylish purse hook you'll actually want to show off. You're gonna be hooked, honey.
• •Girl, don't put your purse on the floor. We saw you. We have the solution. And it's cute.
• •5 Places You Didn't Know You Needed a Purse Hook. From the bar to the boardroom, never let your bag touch a dirty floor again. Our community shows you how it's done. | Hook and Honey | The Original Purse Hook