Brand Tone

Responsible, informative, user-friendly, straightforward, modern, social, engaging, relaxed, and experiential

Brand Values

• •Transparency/Honesty
• •Adult Enjoyment/Lifestyle
• •Quality & Variety
• •Inclusivity/Community
• •Customer Experience
• •Safety/Responsible Use

Best Practices

• •Always Include Age Verification/Disclaimer: Reinforce responsible consumption by consistently including '(21+)' or similar disclaimers in marketing materials, especially given the product nature.
• •Emphasize 'No Nicotine, No Tobacco': Consistently highlight the 'no nicotine, no tobacco, no chemicals' aspect of their shisha products to differentiate and address potential health-conscious consumers within the adult market.
• •Balance Lifestyle with Responsibility: While showcasing the enjoyable and social aspects ('Unwind Indulge Enjoy'), ensure the messaging remains grounded and doesn't inadvertently promote to underage individuals or make unsubstantiated health claims.
• •Use Inclusive and Welcoming Language: Reflect the 'to be shared with people from all over' and 'black-owned' aspects by using language that feels inviting and representative of a diverse adult community.
• •Maintain Clarity and Simplicity: Align with the goal of an 'intuitive but simple' shopping experience by using clear, concise, and easy-to-understand language in product descriptions, advertisements, and website navigation. Avoid overly technical jargon unless targeting connoisseurs with specific content.

Social Perception

Social Connector, Trendy/Modern, Experiential, Concerns about Health, Enthusiast Community

Copy Examples

• •Headline: Elevate Your Gatherings. Pure Fruit Flavors, Zero Nicotine. Body: Bring your friends together for a premium hookah experience. Our 100% real fruit shishas offer all the taste without the tobacco or nicotine. Unwind, indulge, and enjoy responsibly. (21+ Only) Channels: Website banner, Social media ad.
• •Headline: Your Vibe, Your Flavor. Explore Hookah Essentials. Body: From chill nights in to vibrant social clouds, find your perfect match with our wide range of hookahs and no-nicotine fruit shishas. What's your essential flavor? #HookahEssentials #FruitShisha #SocialVibes (21+) Channels: Instagram post, TikTok caption.
• •Headline: Simple Pleasures. Premium Hookah, Effortlessly. Body: We believe in making your relaxation easy. Discover our intuitive travel hookahs and rich, tobacco-free fruit shishas for a smooth experience, wherever you are. Shop now. (Adults 21+). Channels: Facebook post, Email marketing.
• •Headline: The Art of Unwinding. Crafted for You. Body: Experience the difference with Hookah Essentials. Our black-owned company is dedicated to quality, offering unique LED hookahs and 100% real fruit shishas with no nicotine or tobacco. Indulge your senses. (21+) Channels: About Us section snippet, Instagram story.
• •Headline: Weekend Essentials: Good Company & Great Flavor. Body: Stock up on your favorite no-nicotine, real fruit shisha for a perfect weekend unwind. Tag a friend you'd share a session with! Explore our collection [link]. (Must be 21+ to enjoy). Channels: Twitter post, Facebook engagement post.