Brand Tone

Professional and Knowledgeable, Problem/Solution Oriented, Confident and Established, Helpful and Supportive

Brand Values

• •Innovation: Continuously developing solutions for evolving technology in photography, videography, and drone operation.
• •Quality and Durability: Emphasis on high-quality materials and construction designed for field use. Phrases like "rugged" are used.
• •Functionality/Problem-Solving: Creating tools that genuinely help photographers and videographers perform better and protect their gear.
• •Customer Focus: Designing products based on user needs and providing support. They mention market research by visiting trade shows and talking to dealers and users.
• •Reliability: Products are positioned as dependable tools for professionals and enthusiasts.

Best Practices

• •Focus on the User's Problem First: Start by acknowledging the challenge the user faces (e.g., "Tired of sun glare ruining your outdoor shoots?"). This immediately resonates with the target audience and positions Hoodman as the solution provider.
• •Use Strong, Confident Language: Employ active voice and direct statements. Avoid hesitant or overly casual phrasing. Words like "essential," "professional-grade," "reliable," and "innovative" reinforce brand values.
• •Highlight Durability and Quality: When describing products, incorporate terms that speak to their robust construction and ability to withstand demanding environments (e.g., "rugged design," "built to last," "all-weather performance").
• •Emphasize Benefits Over Just Features: While technical specifications are important for this audience, always tie them back to a tangible benefit. For example, instead of just saying "high-speed write capabilities," explain "capture flawless 8K video without dropped frames thanks to high-speed write capabilities."
• •Maintain a Helpful and Expert Stance: Provide genuine advice and insights where appropriate. Copy should sound like it's coming from experienced professionals who understand the craft, reinforcing trust and authority.

Social Perception

Trusted by Professionals, Innovative Problem Solvers, Good Quality but Sometimes Pricey, Specialized/Niche

Copy Examples

• •Stop guessing. Start seeing. The Original HoodLoupe delivers glare-free LCD viewing, ensuring critical focus and perfect exposure, even in the brightest sun. Master your shot, every time.
• •Protect your investment. Our rugged, weighted drone landing pads stay put, shielding your camera and gimbal from debris during takeoff and landing. Fly confidently, land safely. Sticks and Stones Break Drones!
• •Speed you can trust, reliability you demand. Hoodman Steel memory cards are built tough for flawless 4K/8K video and rapid-fire stills. Capture without limits.
• •Since 1986, Hoodman has been engineering innovative solutions for image makers. From the field to the studio, our gear empowers you to overcome challenges and achieve your creative vision. Built for the real world.
• •Clear skies, clear screen. Hoodman Aviator Hoods provide a glare-free view of your drone controller display, giving you precise control and enhanced situational awareness for every flight.