Brand Tone

enthusiastic, energetic, and fan-focused

Brand Values

• •Innovation and Uniqueness
• •Fan Passion
• •Quality and Functionality
• •Experience Enhancement

Best Practices

• •Always Speak Fan-to-Fan: Use "we" and "you" to create a direct conversation. Write as if you're talking to a friend in the stadium parking lot, not as a corporation selling a product. Keep the language energetic and positive.
• •Focus on the "How it Feels": Don't just list features (it's a hoodie, it's a flag). Describe the feeling—the roar of the crowd, the unity of showing your colors, the fun of being the center of attention.
• •Use Action-Oriented Language: Words like "unfurl," "unleash," "represent," "celebrate," and "transform" are more powerful and aligned with the brand than passive descriptions.
• •Leverage the Founder's Story: Authenticity is your greatest asset. Weave the story of the founder's "aha!" moment into marketing materials to reinforce that the brand is genuine and born from passion.
• •Keep it Simple and Energetic: Avoid corporate jargon or overly complex sentences. Use exclamation points where appropriate to convey genuine excitement. The copy should feel like a high-five in text form.

Social Perception

Due to the absence of social media presence, customer reviews, and media mentions, the external social perception of Hoodie Flags is currently a blank slate. The brand has not yet entered the broader public conversation. This presents both a challenge and an opportunity. The challenge is a lack of social proof and organic reach. The opportunity is the ability to carefully craft and control its public narrative from the ground up when it does choose to engage on social platforms. All current perception is limited to users who have landed directly on their website.

Copy Examples

• •Don't just wear your colors. Unfurl them. The original Hoodie Flag is here.
• •Tired of juggling your drink, your phone, and your flag on game day? We fixed that. Our patented hoodie turns into a full-size flag in seconds. Stay warm, stay loud, and be ready for the Jumbotron. #HoodieFlags #GameDayGear #UltimateFan
• •Crafted from premium, stadium-cozy fleece, this isn't just apparel—it's a statement. The patented design keeps you warm in the stands and lets you erupt into a full-fledged flag celebration at a moment's notice. With vibrant, fade-resistant colors, you're not just part of the crowd; you are the landmark.
• •It all started with one fan, a cold night at the stadium, and a crazy idea. 'What if your hoodie could BE the flag?' Now it can. Hoodie Flags was born from true passion, for true fans. #BuiltByFans #ForFans
• •Your Game Day Outfit is Missing This.