Brand Tone

playful, approachable, enthusiastic, confident, and slightly rebellious

Brand Values

• •Individuality and Self-Expression
• •Innovation and Problem-Solving
• •Quality and Accessibility
• •Community

Best Practices

• •Stay Playful and Confident: Always write with a touch of humor and enthusiasm. Use exclamation points and casual phrasing where appropriate. Avoid overly technical or corporate jargon.
• •Focus on the "Why," Not Just the "What": Don't just sell a hood ornament; sell self-expression and freedom from permanent decisions. Frame the product as a solution that empowers the driver to be unique.
• •Champion Your Community: Continuously leverage user-generated content. When writing about customers, make them the hero of the story. Use their photos and testimonials as the core of your social proof.
• •Highlight the Core Benefits: In every piece of copy, reiterate the key value propositions: damage-free, easy to install, and interchangeable. These are your biggest differentiators.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a tweet, a product description, or a Facebook reply, the voice should be unmistakably Hoodfins. Create a simple brand voice guide for anyone writing on behalf of the company to ensure consistency.

Social Perception

Perceived as a niche and novel brand for car modification enthusiasts, offering a fun and clever way to personalize vehicles. Valued for its ease of installation and non-permanent design. Seen as a provider of a quality, unique product within its target community.

Copy Examples

• •Stop Boring. Start Decorating. Your hood called, it wants a new look. Swap your style in seconds with Hoodfins. #Hoodfins #CarMods #NoDrills
• •Commitment issues? We get it. That’s why we created Hoodfins. Our interchangeable ornaments let you rock a new personality whenever you want, from a majestic buck to a lucky charm. And the best part? Our 3M adhesive base loves your car’s paint job and will never leave a mark. Go wild.
• •Look what @CoolCarChris did with his ride! The [Ornament Name] is looking fierce. Thanks for sharing! Want to be featured? Tag us in your Hoodfins photos! #CustomerLove #CarStyle #PersonalizeYourRide
• •Your car is about to get a whole lot cooler.
• •It all started with a set of bullhorns and a fear of drills. Our founder wanted to make his car his own, without the expensive bodywork. The solution? Hoodfins: The damage-free, easy-to-swap hood ornament that lets you wear your personality on your hood.