Brand Tone

Daring & Provocative, Empowering & Confident, Edgy & Alternative, Direct & Informative (at times), Playful & Energetic (especially on TikTok)

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Daringness & Pushing Boundaries
• •Fantasy & Transformation
• •Accessibility (Affordable Prices)

Best Practices

• •Embrace the Edge: Consistently use strong, evocative language that reflects the daring and alternative nature of the brand. Avoid overly safe or mainstream phrasing.
• •Focus on Empowerment: Frame product benefits around confidence, self-expression, and owning one's individuality. Highlight how the clothing makes the wearer *feel*.
• •Be Visually Descriptive (Sensory Language): Use words that evoke the texture, shine, and feel of the materials (e.g., "glossy latex," "slick PVC," "second-skin fit").
• •Maintain a Confident Voice: The brand's voice should be self-assured and authoritative in its niche, reflecting its years of experience and specialization.
• •Know Your Audience, Speak Their Language: Understand the desires and motivations of the alternative fashion and fetish community. Use terminology and address themes that resonate with them, while remaining inclusive and respectful.

Social Perception

Niche Authority, Go-To for Specific Materials, Quality (Generally Positive with Caveats), Empowering for Wearers, Provocative & For the Bold

Copy Examples

• •Headline: Unleash Your Alter Ego. Body: Don't just dress. Define. Our latest collection of latex and PVC is here to help you rewrite the rules. Shop now and dare to be you. Call to Action: Explore the Edge.
• •Headline: Confidence, Tailored in Vinyl. Body: Step into the spotlight. Feel the power. Our signature PVC pieces are designed for those who aren't afraid to stand out. Quality that shines, styles that empower. Call to Action: Own Your Look.
• •Headline: Beyond Basic. Beyond Boring. Body: Why blend in when you were born to command attention? Honour Clothing: Over 30 years of crafting the deliciously unconventional. Your fantasy starts here. Call to Action: Discover Your Fantasy.
• •Headline: The Night is Yours. Dress Accordingly. Body: From club nights to private moments, make every entrance unforgettable. Our wetlook and leather collections are crafted for maximum impact. Call to Action: Shop After Dark.
• •Headline: Express Yourself. No Apologies. Body: Your style. Your statement. We provide the armour. Explore daring designs in latex, PVC, and more – for every shade of you. Call to Action: Be Unforgettable.