Brand Tone

Elegant, Sophisticated, Authentic, Timeless, Warm, Inviting, Artistic, and Handcrafted

Brand Values

• •Art de Vivre (The Art of Living)
• •Craftsmanship and Authenticity
• •Family and Connection
• •Timeless Elegance
• •Inspiration from Nature and Travel

Best Practices

• •Emphasize Storytelling: Share the narrative behind the brand, the inspiration from the Mediterranean, and the artisanal craftsmanship. Highlight that each piece has a unique story.
• •Use Evocative Language: Employ words that conjure images of sun, sea, warmth, relaxation, and timeless elegance. Think "sun-drenched," "hand-shaped," "authentic," "soulful."
• •Highlight Authenticity and Craftsmanship: Consistently mention the handcrafted nature of the products and the skill of the Moroccan artisans. Use phrases like "lovingly shaped," "perfectly imperfect."
• •Maintain an Elegant yet Approachable Voice: While sophisticated, the tone should also feel warm, inviting, and connected to the joy of family and simple pleasures.
• •Focus on the "Art de Vivre": Connect the products to the broader concept of the Mediterranean lifestyle – a way of living that values beauty, tranquility, and meaningful moments.

Social Perception

Chic and Trendy, High Quality and Unique, Mediterranean Inspired, Artistic and Bohème

Copy Examples

• •Invite the Mediterranean sun into your home. Our handcrafted Croisette armchair, a timeless piece inspired by the art of living.
• •Discover the soulful elegance of Honoré Deco. Each creation, a story whispered by Moroccan artisans, bringing warmth and vintage charm to your space.
• •Beyond furniture, it's a feeling. Experience the relaxed sophistication of the Riviera with our authentically crafted lighting and décor.
• •From Marseille with love. Honoré Deco blends raw materials and timeless design to create pieces that are perfectly imperfect, just like life's best moments.
• •Embrace the art of slow living. Our latest collection evokes the tranquil spirit of the Mediterranean, designed to be cherished for seasons to come.