Brand Tone

Empathetic, reassuring, and stylishly practical.

Brand Values

• •Empowerment through Style
• •Thoughtful Design & Quality
• •Authenticity
• •Customer-Centricity

Best Practices

• •Lead with Empathy: Always start from a place of understanding. Acknowledge the unique challenges and joys of pregnancy and motherhood in your copy.
• •Use "You" and "We": Speak directly to the customer ("your journey," "you deserve") and use "we" to create a sense of a shared journey, reinforcing the brand's authentic origin ("we've been there").
• •Balance Style and Function in Every Message: Never highlight one at the expense of the other. Phrases like "effortlessly chic and incredibly comfortable" or "style meets function" should be a common thread.
• •Maintain a Soft and Reassuring Voice: Avoid overly aggressive sales language. Use a calm, supportive, and positive tone. The goal is to be a trusted friend and guide, not just a retailer.
• •Keep it Visually Cohesive: Ensure that the tone of the copy is reflected in the brand's visuals. The soft, clean, and gentle aesthetic of the photos and videos should be mirrored in the language used.

Social Perception

The brand is perceived as aspirational and trusted, offering stylish, high-quality maternity wear. It boasts high customer satisfaction, indicated by a low return rate, and fosters a community-oriented approach through relatable content and advice.

Copy Examples

• •Your body is doing amazing things. Your wardrobe should keep up. Introducing our new flowy midi dress - designed with your changing silhouette in mind. Effortlessly chic, incredibly comfortable, and yes, nursing-friendly. Because you deserve to feel beautiful through every stage.
• •More than just maternity wear. This is fashion for your journey. Discover our collection of thoughtfully designed pieces that you'll love wearing now, and long after.
• •Who said comfort can't be chic? Our best-selling stretch-fit trousers are designed to be your go-to from the first trimester to your coffee runs as a new mom. With a supportive yet gentle waistband and a timeless cut, they're the perfect foundation for any outfit. Finally, a pair of pants that understands.
• •Tired of maternity clothes that don't feel like 'you'? We've been there. That's why we created honono - stylish, comfortable, and functional pieces for the modern mom. Rediscover your style. Shop our new collection now.
• •You're preparing for everything, but is your wardrobe ready? Our latest collection is here to make at least one thing easier. From bump-friendly blouses to easy-access nursing tops, we've designed each piece to make you feel comfortable and confident. You've got this.