Brand Tone

Professional, Educational, Aspirational, Supportive, Trustworthy

Brand Values

• •Quality
• •Expertise
• •Results
• •Customer Empowerment
• •Authenticity
• •Professionalism

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Professional, Educational, Aspirational, Supportive, Trustworthy) with specific examples of 'do's and don'ts.' Include key vocabulary and phrases that align with the brand (e.g., 'professional care,' 'visible results,' 'expert advice,' 'hair transformation').
• •Prioritize Education and Value: Ensure that copy, especially on social media and the blog, offers genuine insights, tips, or solutions rather than just overtly selling. This reinforces the 'Expert' and 'Supportive' aspects of the tone.
• •Focus on Benefits and Results: Instead of just listing product features, translate them into tangible benefits for the customer (e.g., 'not just 'contains keratin,' but 'rebuilds hair strength for less breakage and incredible shine''). This supports the 'Results-Oriented' and 'Aspirational' tone.
• •Maintain Professionalism in Language and Presentation: Avoid overly casual slang (unless strategically decided for a specific campaign), ensure grammatical correctness, and maintain a polished visual presentation that complements the copy. This upholds the 'Professional' and 'Quality-Conscious' tone.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, an email, or a Facebook ad, the underlying tone and core messaging should feel familiar and aligned. Regular audits of content across platforms can help maintain this consistency.

Social Perception

Go-to Source for Professional Hair Care, Trusted Advisor, Associated with High-Quality Results, Community for Hair Professionals, Focused on Specific Needs

Copy Examples

• •Instagram Post (Product Focus - Honma Tokyo Coffee Premium): "Unlock the secret to flawlessly smooth, revitalized hair. ✨ Our Honma Tokyo Coffee Premium Keratin isn't just a treatment; it's a transformation. Formulated with coffee bean extract, it deeply reconstructs and aligns hair fibers for unparalleled shine and manageability. Ready for your hair metamorphosis? Shop now via the link in bio or DM us for a personalized consultation. #KerashopMD #HonmaTokyoMoldova #KeratinTreatment #ProfessionalHairCare #SmoothHair"
• •Website Banner (Homepage): "Your Journey to Perfect Hair Starts Here. Discover professional care with Kerashop.md, the exclusive distributor of Honma Tokyo in Moldova. Original products, expert advice, visible results. Explore our collections."
• •Email Newsletter (Educational Content): "Subject: Is Hair Botox Right For You? Your Questions Answered! Confused about hair botox? At Kerashop.md, we believe in empowering you with knowledge. Learn how this intensive treatment can rejuvenate your strands, combat frizz, and restore youthful vitality – without harsh chemicals. Read our latest blog post to see if it's the solution your hair has been craving. [Link to Blog] #ExpertAdvice #HairEducation #KerashopMD #HealthyHairJourney"
• •Instagram Story (Promoting a Seminar): "Level Up Your Salon Services! мастеров! Join our exclusive Honma Tokyo Nanoplastia seminar. Learn the latest techniques from certified trainers and offer your clients groundbreaking results. Limited spots! Swipe up to register. 🎓 #HairPros #KerashopEducation #MoldovaStylists #HonmaTokyoTraining"
• •Facebook Ad (Targeting users interested in hair care): "Tired of dull, lifeless hair? Experience the professional difference with Kerashop.md. We bring you authentic Honma Tokyo treatments and a curated selection of premium hair care, delivered to your door in Moldova. Achieve the luscious locks you've always dreamed of. Visit kerashop.md today! #HairGoals #ProfessionalProducts #MoldovaBeauty #Kerashop"