Brand Tone

aspirational, gentle, and educational

Brand Values

• •Natural and Organic
• •Health and Wellbeing
• •Inclusivity
• •Ethical Practices
• •Environmental Responsibility
• •Transparency
• •Redefining Beauty

Best Practices

• •Emphasize "Gentle" and "Nourishing": Always use language that reflects the gentle nature of the products. Words like "nourish," "soothe," "replenish," and "balance" should be staples in the brand's vocabulary.
• •Connect to a Lifestyle of Wellbeing: Frame skincare as part of a larger practice of self-care and healthy living. Connect the products to moments of calm, mindfulness, and self-love.
• •Maintain an Inclusive Tone: Consistently use inclusive language such as "for everyone," "all skin types," "all genders," to reinforce the brand's value of inclusivity.
• •Highlight "Made in Italy" and Natural Certifications: Subtly weave in the "Made in Italy" aspect and the AIAB certification to build trust and convey a sense of quality and adherence to high standards.
• •Focus on Benefits, Not Just Features: Instead of just listing ingredients, explain how they contribute to the health and beauty of the skin. Translate the natural and organic features into tangible benefits for the customer, such as "a healthy glow" or "resilient skin."

Social Perception

The public perception of Honieh Beauty appears to be positive, closely tied to the image of its founder, Erika Boldrin. She is seen as a respected influencer and entrepreneur in Italy. Customers and beauty editors who have reviewed the products often praise their gentle and effective formulas, as well as the brand's commitment to natural ingredients. The brand is perceived as a high-quality, trustworthy option in the natural skincare market. The association with an Italian influencer and the "Made in Italy" label likely contribute to a perception of style and quality.

Copy Examples

• •Your skin's daily dose of sunshine. Our Wonder serum, crafted with the purest natural ingredients, is designed to nourish your skin from within. Because we believe true beauty is a feeling, not a filter. #HoniehBeauty #NaturalSkincare #VeganBeauty
• •More than just a moisturizer, our Any Weekday Face Cream is a daily ritual of self-love. Its lightweight, fast-absorbing formula, enriched with organic botanicals, protects your skin from daily pollutants while providing deep hydration. Embrace the beauty of your natural skin, every single day. Suitable for all skin types, because everyone deserves to glow.
• •In the midst of a busy life, find a moment of calm with Honieh Beauty. Our skincare is more than a routine; it's a celebration of you. Made with love in Italy, our vegan and organic formulas are a gentle embrace for your skin. Rediscover your natural radiance. Explore our collection today.
• •Wash away the day, not your skin's natural balance. Our Soft Cloud cleansing mousse gently purifies, leaving your skin feeling soft and refreshed. Formulated for all skin types, because at Honieh Beauty, we believe in skincare for everyone. #CleanBeauty #MadeInItaly #SelfCare
• •Beauty without standards. Confidence in your own skin. Discover Honieh Beauty - natural, vegan, and made with care for you and the planet.