Brand Tone

Joyful, Inclusive, Community-Oriented, Creative, Supportive, Approachable

Brand Values

• •Cultural Representation & Pride
• •Joy & Happiness
• •Support for Artists & Small Businesses
• •Community Engagement
• •Appreciation over Appropriation
• •Quality & Uniqueness

Best Practices

• •Embrace Joy and Positivity: Ensure all copy, from product descriptions to social media posts, carries an underlying tone of happiness, enthusiasm, and delight. Use cheerful language and emojis where appropriate (especially on social media).
• •Champion Cultural Appreciation: Consistently highlight the cultural origins of products (especially Asian and AAPI-created items) with respect and pride. Educate subtly about the importance of appreciation over appropriation. Use inclusive language.
• •Foster a Sense of Community: Write as if speaking to a friend or fellow enthusiast. Use welcoming and inclusive language. Encourage interaction and sharing. When promoting events or pop-ups, emphasize the communal and creative aspects.
• •Highlight Uniqueness and Artistry: Emphasize the special, curated, or handcrafted nature of the products. Tell the stories behind the items or artists when possible to connect customers to the creative process and the value of supporting small businesses.
• •Be Encouraging and Approachable: Whether talking about using stationery or an upcoming event, maintain a supportive and friendly voice. Avoid jargon or overly formal language. Make it easy for customers to engage, ask questions, and feel part of the Honeypress family.

Social Perception

Honeypress is perceived as a unique supporter of AAPI owned businesses, with a cute aesthetic and fosters a creative community. Customers appreciate the unique selection of Asian (especially Japanese) stationery and gifts that are not commonly found elsewhere locally.

Copy Examples

• •Headline: Spark Joy on Your Desk! ✨ Discover unique stationery that celebrates culture and creativity. Body: From vibrant Japanese washi tape to handcrafted notebooks by local artists, Honeypress brings you a world of inspiration. Shop online and find your new favorite thing! #Honeypress #StationeryLove #AsianStationery #ShopSmall
• •Headline: More Than Just Paper. It's a Connection. ❤️ Body: At Honeypress, we believe in the power of stationery to share joy, pride, and stories. Explore our collection that honors diverse voices and supports AAPI artists. Find a piece that speaks to you. #CulturalPride #AAPIOwned #CreativeCommunity
• •Headline: Don't Let Your Pretty Stationery Collect Dust! ✍️ Body: We know the feeling! But your beautiful pens and notebooks are meant to be *used*. Embrace the joy of writing, planning, and creating. Honeypress has all you need to get started (or keep going!). #JournalingJourney #UseYourStationery #StationeryAddict
• •Headline: Your Next Creative Adventure Starts Here! 🎨 Body: Honeypress is popping up near you! Join our community of stationery lovers and discover unique finds, from cute stickers to elegant planners. Follow us for updates on our next market dates and let's get creative together! #ShopLocalNC #PopUpShop #StationeryEvent
• •Headline: Find Your Happy. Find it at Honeypress. 😊 Body: We're dedicated to bringing you stationery and gifts that make you smile. Our curated collection features delightful designs from Asian creators and local artisans, all chosen to spread a little joy. What will you discover today? #JoyfulLiving #SupportArtists #HoneypressFinds