Brand Tone

Authentic, Traditional, Knowledgeable (with disclaimers), Slightly Eclectic/Niche, Family-Oriented

Brand Values

• •Tradition
• •Natural/Wildcrafted
• •Product Efficacy (implied, with disclaimers)
• •Unique & Specialized Sourcing
• •Customer Caution/Informed Consent
• •Niche Appeal

Best Practices

• •Maintain an authentic and traditional tone by using language that reflects historical practices and natural ingredients.
• •When discussing products with potential health implications, always include clear and prominent disclaimers, referencing the need for customer awareness and professional consultation.
• •Highlight the unique and specialized sourcing of ingredients to emphasize the brand's commitment to quality and tradition.
• •Cater to the niche audience by acknowledging the specific interests and uses of products like poppy seeds and mad honey.
• •Ensure consistency in product descriptions across all platforms, including third-party marketplaces like Walmart, to avoid customer confusion and maintain brand integrity.

Social Perception

A trusted source for unique, high-quality spices and ingredients with a focus on tradition, natural sourcing, and informed customer choices.

Copy Examples

• •"OG All Natural Wildcrafted Poppy Seeds papaver somniferum UW" - Sourced from the finest fields, our poppy seeds bring a touch of old-world tradition to your kitchen.
• •"California Poppy Tincture" - Crafted using traditional apothecary methods. Consult a physician before use. This product has not been evaluated by the FDA.
• •"Deli Bal Turkish Nepal Organic Mad Honey" - Experience the unique stimulant properties of this rare honey. Please review our FDA disclaimer and assume full responsibility upon purchase.
• •"Old World Cuisine" - Discover a taste of history with our selection of traditional culinary items from Turkey, Poland, and beyond.
• •Welcome to Old City Spices, a family-owned business dedicated to bringing you the most authentic and natural spices from around the world.