Brand Tone

charming, sentimental, and clever

Brand Values

• •Celebration of Memories & Places
• •Thoughtful Design & Uniqueness
• •Personal Connection
• •Women Empowerment
• •Quality & Tastefulness

Best Practices

• •Embrace the "Wink": Always look for opportunities to inject a sense of playful discovery and cleverness into the copy. Use words that evoke surprise, delight, and personal connection.
• •Tell a Story: Frame products not just by their features, but by the memories, places, or feelings they represent. Connect the designs to the idea of celebrating personal narratives.
• •Use Warm and Personal Language: Employ a friendly, inviting, and slightly sentimental tone. Words like "cherish," "celebrate," "special," and "heartfelt" align well with the brand.
• •Highlight the "Aha!" Moment: Emphasize the experience of discovering the hidden designs. This is a key differentiator and a source of customer delight.
• •Maintain an Elegant Undercurrent: While playful, the brand also positions itself as offering tasteful and quality home goods. Ensure the copy reflects this sophistication, avoiding overly casual or slangy language. The "design with a wink" should feel like a sophisticated inside joke.

Social Perception

unique and heartfelt brand

Copy Examples

• •Product Description (Website): More than just a pillow, it's a whispered secret of your favorite adventures. At first glance, a classic floral. Look closer, and let the hand-drawn shapes of [State/Pastime] bring a smile of recognition. That’s the HONEY + HANK wink – a little reminder of the places and moments that shape you, beautifully woven into your home.
• •Social Media Post (Instagram - if active): It's all in the details, isn't it? ✨ Our [Product Name] features a delightful surprise – can you spot the [Hidden Element, e.g., 'tiny Texas armadillos'] frolicking in the pattern? It's our little way of celebrating the stories that make you, you. #DesignWithAWink #HoneyAndHank #HomeDecor #PersonalizedGifts #HiddenSurprise
• •Email Newsletter Subject Line: A Little Wink From Us to Your Home 😉 Email Body Snippet: At HONEY + HANK, we believe your home should tell your story. Our latest collection is filled with charming designs that hold a special secret – a nod to the memories you cherish. Discover the 'aha!' moment waiting in every piece.
• •Brand Tagline/Slogan Idea: HONEY + HANK: Celebrating Your Stories, One Wink at a Time.
• •About Us Snippet (for collaborations): HONEY + HANK brings a touch of charming surprise to everyday elegance. We specialize in 'design with a wink' – beautiful patterns that cleverly incorporate meaningful shapes, creating delightful moments of discovery and celebrating the unique connections in our lives.