Brand Tone

Confident & Proud, Enthusiastic & Passionate, Nostalgic & Traditional, Gourmet & High-Quality, Friendly & Approachable

Brand Values

• •Heritage & Tradition
• •Quality
• •Unique Flavor Experience
• •Versatility
• •Customer Loyalty

Best Practices

• •Embrace the Heritage: Consistently reference the brand's long history and the fact the recipe is unchanged. This builds trust and a sense of tradition.
• •Use Evocative Flavor Language: Continue using descriptive and enthusiastic words like "divinely spicy," "uniquely sharp," "decadently delicious," "fiery kick," and "zesty" to describe the taste.
• •Highlight Quality and Simplicity: Remind customers of the high-quality, simple, and natural ingredients, and the absence of artificial additives or high fructose corn syrup.
• •Inspire Versatility: Showcase the many ways Honeycup can be used through recipe suggestions, food pairings, and customer ideas, reinforcing its value as a pantry staple.
• •Foster a Sense of Community and Nostalgia: Acknowledge and celebrate loyal customers. Use language that resonates with long-time fans and invites new users to become part of a tradition.

Social Perception

Beloved & Irreplaceable, Uniquely Flavored, High-Quality Product, Nostalgic Favorite, Hard to Find Locally (for some)

Copy Examples

• •Headline: Still The One. After 40 Years, Still The Perfect Kick. Body: Honeycup Mustard: Our gold-medal winning recipe hasn't changed, because perfection doesn't need to. Experience the divinely spicy, uniquely sharp, decadently delicious taste that’s been loved for generations. Find your kick. Call to Action: Rediscover Honeycup.
• •Headline: Not Just Honey Mustard. It's Honeycup. Body: Forget everything you thought you knew about honey mustard. Honeycup delivers a uniquely sharp bite followed by a decadent sweetness that transforms everyday meals into culinary moments. What will you elevate next? Call to Action: Taste the Original.
• •Headline: From Pauline Wayne's Kitchen, To Yours. Unchanged Since 1967. Body: We've been pioneers in honey mustard since the very beginning. Crafted with high-quality, simple ingredients, our recipe remains a beloved secret to a perfectly zesty, sweet, and unforgettable flavor. Call to Action: Get Your Jar of Delicious History.
• •Headline: Your Pantry's Secret Weapon for Flavor. Body: Glaze it, dip it, spread it, love it. Honeycup’s unique sweet heat makes everything from pretzels to gourmet cheese boards to weeknight chicken extraordinary. Unleash the delicious. Call to Action: Explore Recipes.
• •Headline: That "Where Have You Been All My Life?" Mustard. Body: Loyal fans have sought out Honeycup's unique blend of sweet and spicy for decades. One taste of its smooth, fiery kick, and you'll understand why. Warning: may be habit-forming. Call to Action: Join the Honeycup Family.