Brand Tone

Authoritative and Educational, Empowering and Transformative, Direct and Authentic.

Brand Values

• •worth every penny
• •Customers and followers see the brand as a source of education and hope, with a strong sense of community among those sharing similar hair struggles. While past online discussions mentioned negative experiences with salon professionalism (punctuality, communication), the dominant perception remains highly positive, focusing on the results.

Best Practices

• •Always Lead with Expertise: Frame every message, from product descriptions to social captions, with the authority of a master stylist. Use phrases like "Formulated by," "From 25+ years of experience," and "The secret to..." to reinforce credibility.
• •Focus on "Transformation," Not Just "Features": Instead of just saying a product "moisturizes," tell the story of what that moisture does. "Go from brittle and broken to soft and strong." Connect every product feature to an emotional, transformative benefit.
• •Use the Founder's Voice: Channel Jasmine Collins' direct, empowering, and educational tone. Write as if she is speaking directly to the customer, sharing her passion and knowledge. Use "I" and "we" to create a personal connection (e.g., "I created this because...").
• •Show, Don't Just Tell: Let the visual proof (before-and-afters) do the heavy lifting. The copy should complement these visuals by telling the story behind the transformation elient's struggle, the process, and their newfound confidence.
• •Build a Community with Your Words: Use inclusive and encouraging language. Address the shared struggles of the target audience ("Tired of hiding your hair?," "Ready to love your real hair again?"). Pose questions and encourage engagement to foster a supportive community around the brand's mission.

Social Perception

Jasmine "Razor Chic" Collins is widely perceived as a "hair legend" and a savior for women with severe hair damage. Her before-and-afters are seen as powerful and inspiring. The brand is viewed as a premium, high-end service and product line, with salon services being expensive but

Copy Examples

• •They said it was impossible. Years of damage, gone. This isn't just a haircut; it's a new beginning. We don't just cover up problems, we solve them with expertise and care. Ready for your own transformation? Tap to discover the Honey Hair Care system that made this possible. #HealthyHairIsTheBestHair #RazorChic #HairRestoration
• •Your edges have a story. Let's give them a happy ending. Formulated by master stylist Jasmine 'Razor Chic' Collins, our Honey Growth Elixir is more than a product _ts a promise. Packed with the nurturing power of honey, it penetrates deep to strengthen follicles and awaken dormant edges. Stop hiding and start healing. #HoneyHairCare #EdgeGrowth
• •Did you know that 'protective styles' can be the biggest enemy of your hairline? Constant tension from tight braids and weaves can lead to traction alopecia. The secret to true hair health isn't hiding it 's nurturing it. Our philosophy is simple: let your scalp breathe and feed it what it needs. Ask us your questions about hair health below! #RazorChicEducates #HairHealth
• •Stop Dreaming About Healthy Hair. Let's Make It A Reality. Confidence looks good on you. And it all starts at the root. For over 25 years, I've worked with women who thought their real hair was a lost cause. I created Honey Hair Care to prove them wrong. This is your turn. Experience the transformation for yourself.
• •Confidence is wearing your own crown. 👑 We specialize in giving women back their hair and their power. No weaves, no wigs, just your beautiful, healthy, real hair. #RazorChic #NaturalHairConfidence