Brand Tone

friendly, personal, and heartfelt

Brand Values

• •Safety and Health
• •Handcrafted Quality
• •Family and Community
• •Joy and Comfort
• •Faith

Best Practices

• •Lead with the "Why": Always circle back to the brand's origin story and the founder's passion for safe, family-friendly products. This personal narrative is a powerful differentiator.
• •Use Warm and Emotive Language: Incorporate words like "love," "joy," "warmth," "light," and "journey" to maintain a consistent, heartfelt tone.
• •Highlight the "Handmade" Aspect: Consistently remind customers that products are "lovingly handmade" and "hand-labeled." This reinforces the value of craftsmanship and quality.
• •Foster a Sense of Community: Directly address the community, invite them to events, and thank them for their support. This builds a loyal following.
• •Emphasize Safety and Natural Ingredients: In product descriptions and marketing materials, clearly state the commitment to non-toxic, chemical-free fragrances to appeal to health-conscious consumers.

Social Perception

The brand is seen as: Authentic and Trustworthy, High-Quality, Community-Oriented, and Aspirational and Relatable.

Copy Examples

• •Welcome the season with open arms and a heart full of warmth. Our new [Scent Name] candle is hand-poured with love, using only the safest ingredients to fill your home with light and joy. From our family to yours. #HoneybeeHandcrafted #SafeScents #HandmadeWithLove
• •It started with a simple desire: to create a safe, fragrant haven for our family. In 2020, that desire blossomed into Honeybee Handcrafted. Each candle and room spray is a labor of love, handmade and hand-labeled, ensuring that what fills your home is as pure and good as the moments you'll create.
• •A little something sweet for your inbox! To thank you for being part of our journey, we're giving you 15% off your next order. It's our way of helping you fill your space with a little extra light and love. Use code SWEET15 at checkout.
• •Creating special memories for a bride-to-be and her 'I Do' crew! We love being a small part of your big moments. Need a custom order for your special event? We're here to help make it unforgettable. #CustomGifts #Handmade #BridalParty #SmallBusiness
• •We can't wait to see you this weekend at the [Market Name]! Come say hi, sample our newest scents, and find the perfect handcrafted fragrance for your home. Your support for our dream means the world to us. Let's connect! #NorthTexas #ShopLocal #CommunityLove