Brand Tone

Friendly, Approachable, Passionate, Enthusiastic, Authentic, Honest, Community-Focused, Inclusive, Creative, Inspiring, Helpful, and Supportive

Brand Values

• •Passion for Stationery
• •Quality and Curation
• •Joy and Inspiration
• •Community Support
• •Exceptional Customer Experience
• •Authenticity and Transparency
• •Creativity
• •Perseverance and Adaptability

Best Practices

• •Speak from the Heart: Write with genuine passion and enthusiasm for stationery and the joy it brings. Let the founders' love for what they do shine through.
• •Use "We" and Inclusive Language: Foster a sense of community by using terms like "we," "our community," "fellow stationery enthusiasts," making customers feel part of the Honest Paper family.
• •Maintain a Personal and Friendly Voice: Address customers warmly, use conversational language, and don't be afraid to share personal anecdotes or the "why" behind products or decisions, just as the founders have.
• •Highlight Core Values: Regularly weave in mentions of supporting local artists, Australian brands, product quality, and the joy of creativity in your copy.
• •Be Authentic and Transparent: Stay true to the "Honest" in Honest Paper. Share stories, be open (as seen with their sale announcement), and create content that feels real and relatable, rather than overly corporate.

Social Perception

Honest Paper is widely perceived as a beloved and reputable brand. Customers consistently praise the high quality, beauty, and uniqueness of the products. The customer service is frequently highlighted as excellent, friendly, personal, and helpful. It's seen as a go-to destination for stationery enthusiasts. Their support for local artists and Australian brands is recognized and valued.

Copy Examples

• •Social Media Post - New Product: Hello, lovely people! ✨ Prepare your desks (and hearts!) for the newest arrivals at Honest Paper. We’ve curated these beauties with so much love, imagining all the wonderful ways they’ll bring a little extra joy and inspiration to your day. Pop in-store to experience them yourselves or wander through our online haven! #HonestPaper #StationeryLove #NewCollection #SupportLocalArtists
• •Email Newsletter Subject Line: A Little Sprinkle of Stationery Magic Just For You ✨ Email Body Snippet: Here at Honest Paper, we believe that the right pen or the perfect notebook can spark amazing things. That's why we're so excited to share [New Product/Promotion] with our wonderful community. We picked this with you in mind, hoping it adds a touch of thoughtfulness to your everyday. Happy writing, planning, and creating! With love, The HP Team x
• •Product Description - Journal: More than just a journal, this is a space for your thoughts, dreams, and everyday musings. Crafted with beautiful, quality paper that your favourite pens will adore, it’s designed to be a companion on your journey. We believe in the power of putting pen to paper, and we hope this journal inspires you to do just that. #MadeInAustralia #JournalJoy #HonestStationery
• •Blog Post Introduction: Let’s be honest, finding the perfect gift can sometimes feel like a quest! But there’s something truly special about giving (and receiving!) a thoughtfully chosen piece of stationery. It’s a little token that says 'I’m thinking of you.' Today on the blog, we’re sharing some of our team’s favourite picks for heartfelt gifting...
• •Instagram Story - Behind the Scenes: (Video of team members carefully wrapping an online order with a handwritten note) Just a little peek into how much care goes into every single Honest Paper parcel winging its way to you! We genuinely get so excited knowing these goodies are heading to their new homes. Thank you for being part of our incredible community! ❤️ #StationeryAddict #ShopSmall #NewcastleSmallBusiness