Brand Tone

Informative & Educational, Caring & Trustworthy, Positive & Uplifting, Approachable & Friendly, Conscious & Ethical

Brand Values

• •Natural & Clean Ingredients
• •Effectiveness
• •Health & Well-being
• •Transparency
• •Ethical Practices
• •Sustainability/Eco-consciousness

Best Practices

• •Prioritize Transparency: Always be open and honest about ingredients and product benefits. Use clear, straightforward language. Don't overpromise, but confidently state the product's efficacy.
• •Educate Gently: Share information about the benefits of natural ingredients, pH balance, and prebiotics in an accessible way. Avoid jargon where possible or explain it simply.
• •Emphasize "Care" and "Well-being": Frame product benefits around health, comfort, and confidence. Use empathetic and supportive language.
• •Maintain a Positive and Empowering Voice: Focus on solutions and the positive impact of using natural, effective products. Encourage a "pHresh" and confident lifestyle.
• •Consistently Highlight Core Values: Regularly weave in mentions of "natural," "cruelty-free," "vegan," "Fair Trade," and "effective" into your messaging across all platforms to reinforce what the brand stands for.

Social Perception

Generally Positive, Trusted for Sensitive Skin, Appreciation for Natural Focus, Effective Odor Control, Concerns are Minor and Varied

Copy Examples

• •Headline: Stay Confidently Fresh, Naturally. Body: Tired of harsh chemicals? Our prebiotic deodorant works with your body, not against it, for all-day odor protection that’s kind to your skin. Know your ingredients, love your freshness. #HonestlypHresh #NaturalDeodorant
• •Headline: pHresh Starts Here: Gentle Care for Your Most Delicate Skin. Body: Our pH-balanced feminine wash, made with soothing botanicals and prebiotics, gently cleanses and supports your natural microbiome. Because you deserve to feel comfortable and clean, every day. #FeminineCare #GentleCleanse #HealthyYou
• •Headline: The Truth About Sweat? It's Odorless! Body: B.O. happens when bacteria meets sweat. Our smart formula uses natural minerals and prebiotics to tackle odor-causing bacteria, keeping you smelling great without blocking your body's natural process. Go ahead, break a sweat! #CleanIngredients #EffectiveNaturally #SweatHappy
• •Headline: Going Green is More Than a Fad – It’s Our Promise. Body: From Fair Trade certified ingredients to cruelty-free formulas, we’re committed to products that are good for you and the planet. Experience the honestlyphresh difference. #EthicalBeauty #VeganSkincare #EcoConscious
• •Headline: Sensitive Skin? We’ve Got You Covered. Body: Finally, a natural deodorant that’s tough on odor but gentle on skin. Our baking soda-free sticks are thoughtfully formulated to prevent irritation, so you can swipe with confidence. #SensitiveSkinFriendly #BakingSodaFree #NaturalRelief