Brand Tone

Informative & Educational, Conscious & Ethical, Approachable & Friendly, Empowering & Reassuring, Authentic & Passionate

Brand Values

• •Natural Ingredients
• •Effectiveness
• •Sustainability (Zero Waste)
• •Cruelty-Free & Vegan
• •Handmade in Mexico / Local Origin
• •Customer-Centric
• •Transparency
• •Health-Conscious

Best Practices

• •Prioritize Honesty and Transparency: Always be upfront about ingredients, processes, and brand values. Avoid exaggerated claims. This aligns with their "honest ingredients" message.
• •Educate and Empower: Share knowledge about the benefits of natural ingredients and sustainable practices. Explain *how* the products work, especially for problem-solving items like deodorants.
• •Use Warm, Inclusive, and Relatable Language: Speak to customers as part of a shared journey towards natural living. Incorporate user-generated content and testimonials to build community and trust.
• •Consistently Highlight Core Values: Weave in mentions of "natural," "cruelty-free," "zero waste," "handmade," and "effective" across all communications to reinforce brand identity.
• •Maintain a Positive and Solution-Oriented Approach: Focus on how the products help customers solve problems and improve their well-being, fostering a sense of confidence and satisfaction.

Social Perception

Trusted Solution for Body Odor, High-Quality Natural Products, Ethical and Responsible Brand, Relatable and Authentic, Community Builder

Copy Examples

• •Headline: Tired of Natural Deodorants That Don't Work? Body: Discover Homu Natural: Real, plant-powered protection that *actually* keeps odor at bay. Finally, a natural deodorant you can trust, handmade with love in Mexico. #NaturallyEffective #ZeroWasteLiving
• •Headline: Embrace Your Natural Radiance. Body: At Homu Natural, we believe in honest ingredients for honest beauty. Our skincare is crafted with potent botanicals to nourish your skin and respect our planet. Gentle, effective, and always cruelty-free. What's not to love? #HomuGlow #ConsciousBeauty
• •Headline: Join the Zero Waste Revolution, One Bar at a Time. Body: Make a difference with Homu Natural's solid shampoos and zero-waste deodorants. Powerful, natural formulas without the plastic footprint. Kind to your body, kinder to the Earth. #SustainableSwaps #HechoEnMexicoConAmor
• •Headline: From Our Kitchen to Your Home: The Homu Natural Promise. Body: Born from a personal quest for effective, natural care, Homu Natural is more than just products – it's a passion for a healthier, more sustainable lifestyle. Experience the difference of handcrafted, botanical care. #OurStory #PlantBasedCare
• •Headline: Real Results, Naturally. Body: "I'd tried everything! Homu Natural is the only deodorant that truly worked." - Happy Customer. Our community speaks for itself. Effective, natural solutions for your everyday needs, because you deserve the best. #HomuWorks #CustomerLove #NaturalSolutions