Brand Tone

Helpful and Customer-Oriented, Inspiring and Aspirational, Trustworthy and Reliable, Value-Driven and Accessible, Modern and Scandinavian

Brand Values

• •Quality
• •Customer Satisfaction
• •Affordability & Value
• •Transparency & Trust
• •Design & Personalization
• •Reliability

Best Practices

• •Always Prioritize the Customer: Frame benefits around their needs (e.g., "design your unique bathroom," "realize your dream bathroom"). Use "you" and "your" frequently. Maintain a helpful, supportive, and approachable tone in all communications, from product descriptions to customer service interactions.
• •Emphasize Quality and Value Concisely: Clearly communicate the high quality of materials and craftsmanship alongside the accessible price point. Use phrases like "high-quality," "durable," "affordable luxury," and "excellent value."
• •Maintain a Trustworthy and Transparent Voice: Clearly state warranty information, return policies, and delivery times. Reference the e-mærket certification and positive customer reviews to build confidence. Be honest and straightforward in all claims.
• •Inspire with Scandinavian Simplicity: Let the copy reflect the clean lines, functionality, and natural inspiration of Scandinavian design. Use descriptive yet uncluttered language. Focus on creating a sense of calm, style, and personal well-being.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, social media platforms (Facebook, Instagram, TikTok), email marketing, and any offline materials is uniform. This builds brand recognition and reinforces the core values of helpfulness, quality, and trustworthiness.

Social Perception

Positive Customer Experiences, Trusted Retailer, Growing Local Presence, Provider of Stylish and Affordable Bathroom Solutions

Copy Examples

• •Headline: Your Dream Bathroom, Beautifully Affordable. Body: At HomeTomato.dk, we believe everyone deserves a bathroom they love. Discover our curated collection of high-quality, Scandinavian-designed furniture and accessories – all at prices that make sense. Start creating your sanctuary today! [Inspired by 3, 10, 17]
• •Headline: Quality You Can Trust, Style You’ll Adore. Body: From sleek faucets to durable vanities, every HomeTomato.dk product is chosen for its lasting quality and modern aesthetic. Enjoy peace of mind with our extensive warranties and dedicated customer support. [Inspired by 3, 10, 14]
• •Headline: Design It Your Way. We’ll Help. Body: Unleash your inner designer with our modular bathroom solutions! Need advice? Our expert team is here to guide you from inspiration to installation, ensuring your vision comes to life. Visit our Viborg showroom or chat with us online! [Inspired by 3, 8]
• •Social Media Post (Image: Beautifully organized bathroom with HomeTomato products): Text: Create a space where every day feels a little more serene. ✨ Our Nordic-inspired designs bring both beauty and function to your bathroom. Tap to explore our latest arrivals and enjoy fast, reliable delivery! #HomeTomatoDK #DreamBathroom #ScandinavianDesign #QualityHome [Inspired by 3, 10]
• •Promotional Email Subject: ✨ Refresh Your Bathroom with Up to 30% Off! Body: Hello [Customer Name], give your bathroom the refresh it deserves! For a limited time, enjoy up to 30% off selected high-quality furniture and accessories at HomeTomato.dk. Plus, get inspired by our latest design guides on the blog. Shop now and create your perfect retreat! [Inspired by 3, 14, 17, 33]