Brand Tone

authentic, traditional, wholesome, friendly, and approachable, evoking a sense of nostalgia and emphasizing quality and heritage.

Brand Values

• •Craftsmanship
• •Tradition
• •Durability and Quality
• •American Made
• •Home and Family

Best Practices

• •Emphasize Heritage and Craft: Always lead with the story of craftsmanship. Use words like "handcrafted," "artisan-made," "traditional," and "Amish-made" to reinforce the brand's core identity.
• •Use Simple, Honest Language: Avoid corporate jargon and overly salesy language. Write in a clear, direct, and warm manner, as if you are speaking to a friend about a product you genuinely believe in.
• •Focus on Durability and Longevity: Highlight the quality of the materials and the lasting nature of the products. Use phrases like "built to last," "timeless," and "heirloom quality" to convey value beyond the initial purchase.
• •Evoke a Sense of Home and Nostalgia: Frame your products within the context of creating a warm and welcoming home. Appeal to the desire for a simpler, more connected lifestyle and the comfort of tradition.
• •Maintain Visual Consistency: Ensure that all imagery used across platforms reflects the rustic, wholesome, and traditional aesthetic of the brand. High-quality photos of products in natural, home-like settings will reinforce the brand's tone and values.

Social Perception

Perceived as a niche retailer of high-quality, traditional home and garden products; a source for unique, well-crafted, authentic items, with appreciation for its support of American craftsmen and a rustic, traditional aesthetic. Valued for bringing back "the old ways" and cherishing family traditions.

Copy Examples

• •More than just a place for your mail, it's a statement of quality at the end of your driveway. Our Amish-made mailboxes are built with time-honored techniques and durable materials, ready to welcome you home for years to come. Add a touch of tradition to your homestead.
• •Carry a piece of American craftsmanship with you. Our genuine leather totes are handcrafted to not only look beautiful but to withstand the rigors of your busiest days. A timeless accessory that gets better with every journey.
• •In a world of screens, give the gift of imagination. Our old-fashioned wooden toys are built to spark creativity and stand the test of playtime. Simple, durable, and ready for adventure.
• •There's a special kind of beauty in things made by hand. Our collection of handcrafted weathervanes adds a touch of personal charm to your home or barn, each one telling its own story against the sky. Explore the collection on our website.
• •Create a sanctuary for your feathered friends. Our American-made bird feeders are designed for durability and to provide a generous space for birds to gather. Bring the simple joy of nature to your backyard.