Brand Tone

authentic, nostalgic, and welcoming

Brand Values

• •Family and Heritage
• •Community and Connection
• •Quality and Craftsmanship
• •Helping Others
• •Authenticity

Best Practices

• •Lead with Storytelling: Always connect the products back to the brand's origin story. Whether it’s a family member, a place on the ranch, or a shared memory, this reinforces the nostalgic and authentic tone.
• •Use "We" and "Our Family": Consistently use inclusive, collective language to maintain the welcoming, family-run business feel. This builds a personal connection with the customer.
• •Embrace Rustic and Evocative Language: Use descriptive words that evoke the American West, nature, and hard work (e.g., "robust," "rugged," "campfire," "kick"). This aligns with the "homestead" identity.
• •Show Gratitude: Regularly thank customers for their support, emphasizing the impact they have on a small family business. This reinforces the value of community.
• •Be Authentic and Transparent: Share the "why" behind the business, including the desire to help others and be part of something larger. This honesty builds trust and resonates with consumers looking for brands with a purpose.

Social Perception

The public perception of Homestead Handcrafted, though based on a smaller number of online interactions, appears to be positive. Customers respond well to the brand's story and the quality of the coffee. The narrative of a family-run business rooted in history resonates with consumers. There is no evidence of negative feedback or significant complaints. The brand is perceived as genuine and committed to its product and story.

Copy Examples

• •Mornings at the homestead were always started with a strong cup of coffee, a tradition we’re proud to share with you. Our Lucky Strike blend is a nod to Grandpa, a man of few words who liked his coffee dark and his days full. Pour a cup of history. #HomesteadHandcrafted #FamilyTradition #DarkRoast
• •Inspired by the rugged beauty of the Blue Mountains we call home, our Nine Mile roast is for the adventurer. With bold, robust flavors, this medium-dark roast is a tribute to early morning campfires and the thrill of exploration. It’s your call to get out and get doing. #CoffeeForAdventurers #OregonRoasted
• •Homestead Handcrafted is more than just coffee; it's the continuation of a legacy. Our family has called the banks of the Umatilla River home for three generations. What started as a way to brand our family ranch has grown into a passion for roasting exceptional coffee and building a community that gives back. Every bag we ship is a piece of our story, sent from our family to yours.
• •Subject: A Story in Every Cup. | Hi [Customer Name], around here, coffee is a language of its own. It’s how we share stories of the past and dream about the future. Our Roosters Crow blend is as consistent and reliable as that morning call to a new day. We hope it helps you start yours right. Thanks for being part of our homestead family. #MorningRitual #HomesteadHandcrafted
• •Tired of bland, mass-produced coffee? At Homestead Handcrafted, we pour over 80 years of family history into every roast. Handcrafted at the base of the Blue Mountains in Oregon, our coffee is for those who appreciate a story as much as a great taste. Taste the tradition. Order your first bag today.