Brand Tone

Welcoming & Approachable, Knowledgeable & Helpful, Community-Oriented & Local, Curated & Eclectic, Established & Trustworthy

Brand Values

• •Variety & Discovery: Offering an 'endless selection of houseware' and the promise to 'uncover a hidden gem at every visit.'
• •Quality & Uniqueness: Sourcing 'unique and unusual items' from around the world and locally, focusing on items 'not commonly available elsewhere.'
• •Customer Experience & Service: Aiming to delight everyone and providing services like special orders and helpful staff. They state, 'you don't come in and get to see a friendly face like [at Amazon]. We believe in the 3D world where people interact with each other and and our customers do too.'
• •Community Focus: Deeply rooted in Burlington, supporting local businesses, and being a recognized part of the local shopping scene.
• •Heritage & Family: Highlighting their 40-year history and family operation.

Best Practices

• •Emphasize Local Roots & Community: Continuously highlight the '40 years in the community,' 'family-owned,' and 'Vermont-made' aspects in your copy. This resonates strongly with the local customer base and adds authenticity.
• •Showcase Variety & the 'Treasure Hunt' Experience: Use language that invites exploration and discovery (e.g., 'uncover hidden gems,' 'ever-changing inventory,' 'something for everyone').
• •Maintain a Warm, Helpful, and Knowledgeable Tone: Reflect the positive in-store staff interactions in all online communications. Offer tips, advice, and be responsive to customer inquiries.
• •Leverage Visual Storytelling: Continue using high-quality images and videos (especially on Instagram and YouTube) that showcase the products in appealing settings and demonstrate their use or unique features.
• •Highlight Uniqueness and Quality: Stress the curated nature of the inventory – that items are handpicked and often not found elsewhere. Mentioning global sourcing alongside local products can underscore this.

Social Perception

Beloved Local Institution, Go-To for Gifts and Home Goods, Vast and Sometimes Overwhelming Selection, Positive Customer Service Experiences, A Destination

Copy Examples

• •Headline: Step Inside and Discover Your Home's Next Story. Body: For 40 years, Homeportonline has been Burlington's family-owned treasure trove. Explore four floors of handpicked furniture, unique kitchenware, Vermont-made gifts, and unexpected delights. Find your inspiration today! (Reflects: Heritage, Discovery, Local Focus)
• •Headline: More Than a Store, It's a Burlington Experience. Body: From essential gadgets to one-of-a-kind decor, Homeportonline offers an ever-changing collection to make your house a home. Our friendly experts are always here to help you find that perfect piece. (Reflects: Experience, Variety, Helpful Tone)
• •Headline: Quality You Can Feel, Service You Can Trust. Body: Discover curated collections of stylish furnishings, premium kitchenware, and unique gifts at Homeportonline. We're dedicated to bringing you the best, from our family to yours. (Reflects: Quality, Trust, Family Values)
• •Headline: Find the Unexpected. Delight in the Details. Body: Lost for a gift idea? Need that specific kitchen tool? Homeportonline is your destination for an unparalleled selection. Explore thousands of items and let our team guide you to your next favorite find. (Reflects: Vast Selection, Discovery, Helpfulness)
• •Headline: Your Home, Beautifully Curated. Body: At Homeportonline, we handpick every item, from modern furniture to whimsical decor, ensuring a unique and inspiring selection. Create a space you love with finds from Burlington's favorite home goods destination. (Reflects: Curation, Style, Local Favorite)