Brand Tone

Artistic, Passionate, and Elegantly Bold

Brand Values

• •Self-Expression and Individuality
• •Art as Fashion
• •Personal Passion and Authenticity
• •Quality and Craftsmanship
• •Accessible Luxury

Best Practices

• •Lead with Art and Emotion: Always frame products as more than just items. Use a rich, descriptive vocabulary that evokes art, creativity, and feeling (e.g., "masterpiece," "sculptural," "vibrant," "passionate," "bold").
• •Tell the Founder's Story: Periodically weave elements of Aiste's personal journey into social media and email marketing. This reinforces authenticity and the "why" behind the brand, building a stronger connection with the audience.
• •Use the "Elegantly Bold" Juxtaposition: Consistently combine concepts of elegance and rebellion. Pair silky dresses with bold boots, or use language that mixes luxury ("timeless," "silky cupro") with attitude ("rebel heart," "have a little fun").
• •Emphasize Craftsmanship and Origin: Clearly state where and how products are made (e.g., "Designed in Lithuania," "Handmade by Italian artisans"). This highlights the value of quality and differentiates the brand from mass-market fashion.
• •Speak Directly to the Individualist: Write copy that addresses a confident customer who is not afraid of the spotlight. Use empowering phrases like "Express yourself," "Define your own style," and "For those who dare," to attract the target audience.

Social Perception

Positive but limited; Niche audience; Trustworthy.

Copy Examples

• •Why hang art on the wall when you can wear it? Introducing the new collection from Kat Maconie —where every step is a statement. These aren't just boots; they're your personal gallery. Walk boldly. #Aistishka #WearableArt #KatMaconie #DesignerFootwear #StandOutStyle
• •Headline: Art for Your Wardrobe. Sub-headline: Discover handcrafted, vivid footwear and minimalist silky apparel designed for the modern muse. Express your masterpiece.
• •Subject: The Art of Elegance: Silky, fluid, and waiting for you. Preview Text: Your new favorite dress is here. Discover a timeless piece with a rebellious soul.
• •Headline: Tired of blending in? Body: At Aistishka, we believe fashion is the ultimate form of self-expression. Our curated collection of art-inspired footwear and Lithuanian-designed silky apparel is for those who dare to be different. Shop unique pieces and let your style tell your story. Free shipping over €250.
• •A little luxury for any situation. This timeless slip dress, crafted from silky vegan cupro, contours your curves with its bias-cut hem and daring open back. But elegance doesn't mean boring. Let your rebel heart shine by pairing it with chunky boots and a leather jacket. After all, being formal doesn't mean you can't have fun.