Brand Tone

Passionate, Supportive, and Community-Centric. It speaks the language of dedicated sports fans and alumni. The communication is direct and urgent, emphasizing the need for support to achieve a common goal: winning. There's a strong element of local pride, frequently referencing the positive impact of a successful basketball program on the city of Peoria. The tone is also professional and forward-thinking, discussing the long-term benefits for student-athletes, such as networking and financial education.

Brand Values

• •Tradition and Legacy
• •Community and Collaboration
• •Athlete Empowerment and Development
• •Competitiveness and Winning
• •Integrity

Best Practices

• •Always Link to Legacy and Future: Every piece of copy should connect the past success of Bradley Basketball with the current need for support to secure future victories. Frame the collective as the bridge between a proud history and a winning future.
• •Use "Community-Centric" Language: Employ words like "us," "we," "our community," and "Peoria." This reinforces the idea that the collective is a shared effort and that everyone has a stake in the team's success.
• •Be Direct and Action-Oriented: Use clear and urgent calls-to-action ("Join Now," "Support Our Players," "Donate Today"). The tone should reflect the time-sensitive nature of recruiting and retaining top talent in collegiate sports.
• •Balance Emotion with Mission: While tapping into the passion and emotion of being a fan, always bring the message back to the core mission: providing tangible NIL opportunities, mentoring, and support for student-athletes.
• •Highlight the "Why" Behind the "What": Don't just state that you are raising money. Explain *why* it's crucial t o compete with other programs, to retain players in an era of the transfer portal, and to provide holistic development for young men. This adds depth and justification to the appeal for funds.

Social Perception

Home of the Brave is perceived as a proactive and essential organization for the survival and success of Bradley Men's Basketball in the NIL era. It is seen as a grassroots effort by dedicated supporters to keep their team competitive. The local community and alumni view it as a direct way to contribute to the team's success and engage with the players they cheer for. It is recognized as a pioneering effort within its athletic conference, giving Bradley a competitive edge.

Copy Examples

• •A storied tradition doesn't happen by accident. It's built by a community. For over a century, Bradley Basketball has been the pride of Peoria. Now, it's our turn to secure its future. Join Home of the Brave and directly support the student-athletes who wear the red and white. Become a member today. Link in bio. #BradleyUnite #GoBraves
• •The next chapter of Bradley Basketball is being written right now. With your support, we can make it a classic. Home of the Brave provides our players with the resources to win on the court and the tools to succeed in life. Invest in our legacy. Support our players.
• •Subject: More Than a Game. It's Our Community. Dear [Name], When Bradley wins, Peoria wins. The energy, the pride, the national spotlight t it elevates us all. Home of the Brave is the fan-led collective ensuring our student-athletes have the NIL opportunities they need to compete and stay at Bradley. By becoming a member, you're not just donating; you're building champions and shaping futures. Join us in our mission.
• •Wear your support on your sleeve. 100% of proceeds from our new Home of the Brave collection go directly to creating NIL opportunities for Bradley Men's Basketball players. It’s more than merch t it’s a statement that you’re with them for every dribble, every shot, and every win. Shop now.
• •Meet [Player Name], a force on the court and a leader in the classroom. Thanks to the members of Home of the Brave, [Player Name] can focus on his game and his studies while making a positive impact in the Peoria community. This is what your support looks like. #PlayerPowered #CommunityStrong