Tono de Marca

sophisticated, serene, artistic, calm, confident, sensual, inspiring, intellectual

Valores de Marca

• •Artisanal Craftsmanship
• •Sculptural Autonomy
• •Sensory Experience
• •Intellectual Curiosity
• •Refined Simplicity

Mejores Prácticas

• •Emphasize the 'Why' Over the 'What': Instead of just describing a cup, describe the ritual it enhances or the feeling it evokes. Focus on the inspiration and the sensory experience.
• •Use an Artistic and Evocative Vocabulary: Incorporate words like "sculptural," "autonomous," "sensual," "rhythm," "subtlety," and "dialogue" to maintain the sophisticated and artistic tone.
• •Maintain a Calm and Confident Voice: The copy should be assertive but gentle. Avoid exclamation points and overly casual language. The tone should mirror the "calm, well-balanced and confident" nature of the products themselves.
• •Tell the Story of the Design: Briefly explain the inspiration or concept behind a product, as seen with the CORNU vessel. This adds intellectual depth and value beyond the physical object.
• •Integrate Brand Philosophy Consistently: Every piece of copy, from a product description to a social media post, should echo the core values of nourishing curiosity, stimulating the senses, and appreciating form.

Percepción Social

niche, high-end design studio, exclusive, artistic integrity, global, affluent clientele, controlled perception, appealing to individuals who appreciate art, design, and high-quality craftsmanship.

Ejemplos de Copy

• •More than a vessel, an object to be held. The TULIP cup, with its voluptuous form, fits perfectly in your hands, transforming your daily rituals into moments of sensual connection. Discover an object designed to be both used and admired.
• •The language of subtlety. Our design is an exploration of form, rhythm, and the quiet gestures that shape our world. Each piece is an autonomous object, confident and calm, ready to inhabit your space. #ManaYildiz #SculpturalDesign #ArtOfHome
• •At MÂNÂ YILDIZ Studio, we don't just create objects; we design new expressions. Our work is a dialogue between material and form, rooted in the belief that the things we live with should nourish our natural curiosity and please all the senses.
• •Inspired by the abundance of antiquity, CORNU reimagines the 'Horn of plenty' for the modern home. A self-standing sculptural piece that serves as a vessel, its confident lines and balanced form bring a timeless aesthetic to any interior.
• •Invite Serenity In: Discover Objects Designed with Intention.