Brand Tone

Aspirational, sophisticated, and elegant, aiming to inspire a desire for a luxurious and well-designed life. It is also informative and passionate, emphasizing craftsmanship and design philosophy.

Brand Values

• •Luxury and Elegance
• •Craftsmanship and Quality
• •Design and Innovation
• •Transformative Power of Home
• •Customer-Centric Service

Best Practices

• •Maintain a Sophisticated Vocabulary: Use evocative and refined language that reflects the luxury positioning of the brand. Words like "curate," "elegant," "timeless," "craftsmanship," and "sanctuary" should be staples.
• •Focus on the Lifestyle, Not Just the Product: The copy should sell the experience and the ambiance that the furniture creates. Instead of just listing features, describe the feeling of living in a space furnished by Home Mavericks Inc.
• •Tell a Story: Whether it's the story of a new collection, the craftsmanship behind a piece, or the transformation of a client's home, storytelling creates a deeper connection with the audience.
• •Adapt the Tone to the Platform: While maintaining the core brand voice, the tone can be adapted for different channels. For example, be more conversational and engaging on TikTok, while remaining more formal and descriptive on the website.
• •Use a Consistent Lexicon of Hashtags: A well-defined set of hashtags across all social media platforms will reinforce brand identity and improve discoverability. Core hashtags should include #HomeMavericksInc, #MavFurniture, #BernhardtPH, #MDecore, #LuxuryFurniturePH, and #PhilippineInteriorDesign.

Social Perception

A premium, high-end furniture retailer for those with a discerning eye for design, seen as a source for creating stylish, modern, and luxurious living spaces. Perceived as desirable and trend-setting due to collaborations with well-known personalities and cultural appreciation through associations like ArteFino.

Copy Examples

• •Introducing the Solana Collection. Where timeless design meets contemporary comfort. Each piece is a testament to the art of fine living, crafted to transform your house into a sanctuary of elegance. Discover the collection and redefine your space. #HomeMavericksInc #LuxuryFurniture #InteriorDesign
• •Experience the art of relaxation. For a limited time, enjoy a complimentary design consultation with our experts when you visit our Rockwell showroom. Let us help you curate a space that is a true reflection of you. Book your appointment today. #MavFurniture #HomeDecor #DesignInspiration
• •From morning coffee to evening cocktails, our Astoria console table is the perfect companion. Style it your way. ✨ #HomeMavericksInc #FurnitureDesign #HomeStyling #DecorTips
• •Title: Home Tour: Inside a Modern Manila Oasis with [Influencer's Name]Description: Join us as we step inside the stunning home of [Influencer's Name], furnished with curated pieces from Bernhardt, Mav Furniture, and M Décore. Discover how to blend comfort and luxury to create your own personal haven. #HomeTour #PhilippineInteriors #LuxuryLiving
• •The Art of Living, Masterfully Curated. Explore our collections and discover furniture that tells a story. Your story.